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Know-How Exchange

Topic: Taglines/Names

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Name For Cookie Company

Posted by Anonymous on 250 Points
I am developing a line of cookies and am having trouble coming up with a company name. I would like the name to convey our cookie philosophy which is to keep the cookies simple, all natural, and reminiscent of home baked cookies from childhood.

The cookies will be around 3 inches wide and will be sold individually or in sets of two or three. We are starting simple with a variation on a chocolate chip cookie, oatmeal raisin, ginger snap and will do a seasonal variety.

We hope to market these at local food shops in our community in Maryland.

Any suggestions would be most welcome and feel free to ask me any questions.


  • Posted by Gail@PUBLISIDE on Member
    What about The Cookie Company ?
  • Posted by BARQ on Accepted
    Classic Recipe
    Plain & Sinful
    Simple Secret
    Kitchen Cupboard
    After School
    Saturday Morning

  • Posted by mgoodman on Accepted
    Tell us about your primary target audience. Who are they? How often do they buy cookies? What kind? Who actually eats the cookies? How do they decide what brands/kinds of cookies to purchase? What kind of packaging do they prefer? What other brands/products do they buy/consume with cookies? When are cookies consumed?

    We can help with naming options, but the key to a good name is understanding the target audience really well. That's more important than the size or flavor of the cookies themselves.

    Give us some idea about your audience and we'll help you come up with a winning name.

    P.S. What makes your cookies special? Why would someone buy your cookies instead of competitors' cookies? How are they different from, and better than, store-brand cookies? (Some of those are pretty good!)

    P.P.S. Can I be at the head of the line for free samples? :)
  • Posted by Jay Hamilton-Roth on Member
    I Smell Cookies
    The Great Cookie Company
    The Cookie Muncher
  • Posted on Author
    Thanks for all of your great ideas and questions. I left out a key detail in my initial question: The cookies are gluten free. My reason for leaving this out is that every other time I have asked for help with a name and people know that the cookies are g-free, they get stuck thinking of names that pertain to that.

    The primary audience is gluten-intolerant people and those who have gluten-intolerant people in their families. They pick up cookies once or twice a week as a treat with their coffee during work or to bring home to their families to eat as a snack in the evening. The age range is from early 20's to 60's and they have a little extra disposable income for luxury items like gourmet cookies.

    They tend to buy single or smaller amounts of cookies (like a half-dozen pack), like the ones that you would pick up in the bakery case at starbucks or wholefoods. They prefer cookies that look and taste homemade and are from smaller (preferably local) producers rather than corporate producers.

    They are drawn to packaging that is well designed and allows them to see the cookies. They also prefer cookies that have a short ingredient list, no preservatives, or artificial ingredients.

    They would likely patronize natural foods stores like whole foods or a local natural grocery store and go directly to the gluten free section, or inquire at the store bakery if they carry g-free cookies.

    What distinguishes my cookies is that they do not have the anemic color, sandy, gritty texture, and off taste characteristic of most g-free cookies on market. My cookies are soft, chewy, and golden brown and unless you know that you are eating a g-free cookie, it is hard to tell the difference.

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