Know-How Exchange : Taglines/Names

@Gail Thanks, but I was thinking of something a little more generic (ie. not just while you sleep).

@Phil I am intrigued by your response. Our quote system has been selling insurance direct to clients for over 3 years and has increased our business hugely, we are now expanding to offer a white-labelled version of our system to other brokers, hence the ad campaign.

Maybe things are different in the US but here in the UK people definitely DO buy their insurance online - personal lines for about 5 or 6 years at least have all been available online and more recently commercial lines (in fact we were one of the first to put commercial insurance for quote and buy online).

Internet insurance selling (at least here in the UK) is BIG business!!

Believe it or not, it may seem obvious, but many insurance brokers do not utilise the power of their website to sell at all. Part of the problem is that it is usually prohibitively expensive to set up an online quote system - we are giving ours to them for free.

The 24/7 is only one aspect of course, but it is something that most brokers have not thought of and has been a good selling point up till now when talking face-to-face.

Perhaps it would be helpful if a gave a bit of background...

PIA is a British insurance broker specialising in professional indemnity (errors and omissions) insurance, public/employers liability, directors and officers liability and other commercial insurances. We do not do any personal insurances (car, life, home etc.)

We have an incredibly successful online quote and buy system which has been running for just over 3 years. We offer multiple quotes from 8 major insurance companies. We build and manage the system in-house so no expensive IT contractors. The system is live in the UK, Ireland and Malta and will shortly be launched in Italy and the Netherlands (although we can currently offer a limited number of products throughout the whole European Union).

We have a few competitors most of whom have only a single quote system from one insurer. There is one competitor who does have multiple quotes, but you must buy all your covers from one supplier. Most of our competitors are hugely in debt, indeed one recently went bust. We are not and our profit is increasing each year.

Very soon, the aggregrator sites such as comparethemarket.com, moneysupermarket.com and gocompare.com, who already have a hold on the personal insurance sector, will be entering the commercial insurance arena (some already have a limited range of commercial products via a 3rd party). In order to beat them we are offering a white-labelled version of our system for free to other brokers. A quote and buy system is something that, for most brokers, would be prohibitively expensive.

We already have 40 brokers using the system, with interest from a further 50 or 60 in the UK, Ireland and Europe, so now we are to run an advertising campaign in the major insurance magazines. The concept of this campaign is that no matter where they are or what they're doing, their website can be selling for them 24/7 for free and very quickly (we can go live within 2 hours). It saves them time and money as there is very little admin, we take the payments, issue the documents (instantly) and just send them their commission each month.

So there you go - that's it in a nutshell!

And how is that relevant?