Question

Topic: Taglines/Names

Name For A Custom Jewelry Store.

Posted by Anonymous on 8/29/2010 at 10:11 PM ET 125 Points
I really want to open a custom jewelry store that will not be selling expensive jewelry. We will also be selling some flip flops with rhinestone and some nice fashion bags, so it will be like an accessories store. We will be selling mostly jewelry for teens and jewelry for adults to wear to work, so a bit of fancy jewelry but that are not too expensive. We are located in a traopical island in the caribbean.

We have the name; Mint's

but someone told me Mint's sounds like a candy store.

What do you guys think?

And if you can make a store name with our names (names of the owners)..here it is:

Saide, Farida, Ethel

Thanks, I really hope for some help.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/30/2010 at 9:21 AM Accepted
    "Mint's" doesn't immediately bring to mind jewelry. Why not choose the more obvious name of "Jewels of YourIslandName"? As for using your names in the store - don't bother. If the owners change, then will you change the name of the store? The only exception: If your names are well-known (and ideally already associated with jewelry).
  • Posted by mgoodman on 8/30/2010 at 5:11 PM Accepted
    1. "Mint's" sounds like a candy store. You can do better for your jewelry store.

    2. And your target audience is too broad. Focus on a narrow market and serve them well. If you pick up some business from other segments, that's fine ... but don't try to be all things to all people.

    3. Using your names (or initials) in the business name is going to cause you to miss an opportunity to use the name to position what you do and why someone might want to shop there.

    4. It's important to define your primary target audience very precisely. Who are they" Tourists? Locals? Gift buyers? Buying for self? The more you can tell us about the target audience the better able we will be to come up with a great name for your business.
  • Posted on 8/30/2010 at 9:31 PM Author
    The problem is I don't want it to be called, the Jewels of "myisland" because people will think that I couldn't find a better name so I just came up with that.

    I want a name that's not common I want a name that will be like a brand.

    So just a simple and nice/trendy name, because I will not be selling expensive jewelry like gold jewelry, only some jewelry of silver for the one's that want to pay be a bit more for their jewelry instead of buying custom jewelry. So I can't call it a name that will tell the people to back off because it's expensive (Kings jewelry/Caribbean Gems or something like that) and those names are too obvious for my store and that's what I don't want.

    So I prefer a simple name for a store that will be selling nice flip flops and fashion bags and rhinestoned headbands and rhinestoned earrings, necklaces etc.

    So in other words it will not be selling only jewelry, but other accessories too like bags and flips flops etc.




    I'm thinking of:

    Fantasy
    Mint's
    Precious


    Give me more names or is Mint's good?

    Because I really don't want a common name.

    Thanks to everyone for replying!
  • Posted on 8/31/2010 at 10:20 PM Author
    Do you guys know the store Applemint? It's in the Pembroke mall and in Bayside in Miami. They have nice products and I like their concept. The store is all pink and the logo too.

    www.applemintonline.com

    So I just want basically a store with a name like that and that sells products like that store does (but not only jewelry like them).


    Help me guys!
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