Question

Topic: Taglines/Names

Slogan For Hr Management Software

Posted by Anonymous on 3/11/2011 at 4:22 PM ET 250 Points
Please provide some good slogans/taglines for our new HR Management Software

Software Name : MyStaff

Detailed Brief : Mystaff is a new software package designed to manage Human Resources in Law firms.
Its target market in North America
The purpose of the slogan is to clearly position Mystaff as "The first HR software designed from ground up for the needs of Law Firms"

Target Audience : Law firms administrators, Law firms Managing Partners, HR Directors in Law firms

Please help me guys !!!
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RESPONSES

  • Posted by mgoodman on 3/12/2011 at 11:56 AM Accepted
    How about:

    "HR Software Just for Law Firms"

    The problem with all of this is that it doesn't suggest any benefit. The name doesn't, the tagline won't, and your description doesn't.

    So WHY does a law firm need HR software? What benefit does it deliver? If we can distill that down to a powerful tagline, that will really make a difference.
  • Posted by Jay Hamilton-Roth on 3/12/2011 at 5:22 PM Accepted
    ...also - what HR needs are unique to law firms? What are the downsides to existing options they have?
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