Question

Topic: Taglines/Names

Need Help With A Catchy Name For Handmade Jewelry

Posted by Anonymous on 4/5/2011 at 5:24 PM ET 25 Points
Hello,
My name is Dajrion pronounced ( Dodge- re-on).
I make costume jewelry for all ages. I use a lot of beads, chains, wires and other little trinkets. What makes my jewelry stand out is that it's a personal touch from me. I let my imagination run when i am working. Making jewelry takes me to another place. I am also a christian. I liked the name Rebekah Jewel but it was taken. Rebekah because it means to tie or bound up. When im finished with my jewelry i put them in the white jewelry boxes and wrap them with a purple ribbon. Purple is my favorite color and it means royalty. Please help me????
Sincerely,
Dajrion
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RESPONSES

  • Posted by mgoodman on 4/5/2011 at 9:00 PM Accepted
    Who is your ideal customer? Where do they live? How do they find new sources of jewelry? Where do they shop now? Do they tend to be loyal to certain brands, or do they like to try new things and switch? Do they buy online, or do they prefer to see the jewelry live before they buy?

    Instead of telling us about YOU, tell us about your target customers. They are the ones who have to respond to your name and positioning.
  • Posted on 4/6/2011 at 2:03 PM Author
    My jewelry is for all woman of different age groups and ethnicityies. I live in Florida. They probably find there sources in magazines, television, other stores. Everyone likes to try new things every once in awhile. I can make it any way they want to. Online shoppers and store shoppers. I want to reach everyone. My target is just women that's it.
  • Posted by mgoodman on 4/6/2011 at 4:52 PM Moderator
    Dajrion, you really need some business/marketing help. If you try to reach "everyone," or even all women (half of "everyone"), it's going to cost you hundreds of millions of dollars.

    You need to define a very narrow market segment and do a great job with them. Maybe it's (Christian?) women aged 35-54 living in South Florida who have purchased jewelry for themselves in the last 3 months.

    Once you've demonstrated (to yourself) that you can do a great job marketing to that segment, you can expand ... maybe to gift-givers in Florida, to women in other locations (one location at a time), or to other age groups, etc.

    You are always better off targeting a narrow segment and getting a high share of that segment before you expand the scope and commit more of your resources to reaching all those people. It will also cost you a fraction of the marketing investment, and enable you to really target your message (and your product line) to your audience.

    Please, for your own good, get some solid marketing help so you don't blow all your resources on a target that's not going to respond the way you need them to.

    At this point, it's not about making more jewelry. It's about zeroing in on your prime segment, finding out what they want, and letting them know you have it. The name is not your most important issue.
  • Posted on 4/7/2011 at 11:09 PM Author
    Ok then. My jewelry is for women 18 through 35. I make items that are classy and elegant. I can narrow it down since I'm just trying to get myself out there first. But eventually I would like to a store with jewelry for all women in every age group.
  • Posted by mgoodman on 4/8/2011 at 2:36 AM Moderator
    That's a good first step. We're down to just 800,000,000 -- that's eight hundred million -- people in your target audience.

    Do you suppose you can narrow it further -- to, say, 80,000?

    It's going to cost you a lot of money to reach hundreds of millions of women, and many of them are not likely to be interested in your jewelry regardless of how classy and elegant it is.
  • Posted on 4/11/2011 at 8:07 AM Author
    Ok. Well my jewelry is for women ages 18-25 who likes crystals and glamorous things. My jewelry stands out but does not drown the entire outfit out. So if there into that, they will like my jewelry. It's not big but its not small. It's just the right amount glam. Is that helpful?
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