Know-How Exchange : Taglines/Names

Well, it kind of depends on who your customers will be, what makes your company unique, and what important benefit you deliver. In short, the name should be an expression of your positioning.

So help us understand:

1. Exactly who your prime target audience will be. Where do they live? How old are they? B2B or B2C? Wholesale or retail? Male/female? Where are they buying tea today; how do they decide where to get their tea; what's important to them when it comes to tea; how much tea do they consume; how often do they purchase tea; what are their attitudes are toward tea (and perhaps other beverages); and what else pops into their minds when thinking about tea, tea purchases, or beverages. What words do they use to describe all of this?

2. What unique and important benefit you will provide. What makes you any different from, or better than, other tea purveyors? Why might someone prefer to buy from you? What's in it for them to switch from their current supplier to you? How will they learn about you?

Help us understand this and we'll come up with a great name for you. (Some of us have even named tea companies before!) But you need to give us some of this input in order for us to do a good job for you.

Have you developed a business plan and marketing strategy yet? If not, that's clearly the place to start. If so, then perhaps you can share some of the customer research and positioning work with us.

If that's confidential, or if you need some help with it, then you probably need to hire a marketing professional to give you focused individual attention. You're going to devote a chunk of your personal resources (time, money, emotional commitment) to this, so you want to be sure you do it right. You probably will only get one shot; no room for a false start.

Thanks gentlemen. I am working on the business plan including marketing plan. I am looking into tea drinking / buying demographics. But, in my mind I am targeting health conscious women. I am still working on my unique benefit.

Strong suggestion: Get at least a first draft of the business and marketing plans BEFORE you try to name the company ... Otherwise you will almost certainly end up having to re-name the company prior to launch, or struggle to overcome a name that isn't right for your target audience.

Finishing business plan before naming makes sense. But, I also don't want to lose out on a good name website (for example, I tired to register several names only to find it was taken a day to a few days before I tried). I am thinking of names that show that this is out of ordinary, out of every day, an escape, a way to pamper ones self while still doing some thing healthy.

Thanks friends. MGoodman - I'll suspend my name search insanity and focus on the marketing / business plan.

SteveByrne, believe me I spent more time on google searching on Tea companies than I am proud to admit :).

You are right, I dumped Vente!!

Michael:

When you say you don''t like tea - is it as a beverage or is it as a business proposition that you don''t like it? Why did you not pursue the business side? I am curious - may be I overlooked something you found.

thanks,

Amy