Limited Time Offer: Save 40% on PRO with code GOPRO2018

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Looking For A Name For My Thrift Store.

Posted by Anonymous on 250 Points
I have a few names that I like but am open to any new names too. One's I favor:
Kd's Attic
Our Thrift
Knot-head Productions Thrift Store
OK Thrift
Little Tree Mercantile
Red Door One Stop Shop
We plan to become a non-profit organization when we can but that will be in the future. We will be an upscale store and will provide furniture repair and also alterations service but our main objective will be to provide affordable new and used items, including household staple items like TP, paper towels, shampoo, etc. Thanks for your help.

  • Posted by mgoodman on Accepted
    Focus, focus, focus.

    You're trying to do too much. Furniture repair, alterations, new and used items, health/beauty aids don't usually go together in one business or store. And "thrift" and "upscale" are not usually used in the same sentence.

    So why don't you step back and tell us about your target audience. Who is going to shop at this store? Where do they live? Where are they shopping for this stuff today? Why would they come to you and not remain loyal to their current store(s)?

    What do you offer that makes you different from, and better than, your competition? What's in it for your target audience to shop at your store?
  • Posted on Accepted
    I don't know how to tell you this except to come right out and say it: What you like in a name doesn't count. What does is a name that appeals to your potential customers, that catches their eyes, solves their problems, meets their needs.

    In your case, whatever you call it, you should include the word "Thrift Shop" in the name.

    Oh, and don't overlook mgoodman's comments. They're right on target.
  • Posted by on Accepted
    What my learned colleagues here say is absolutely correct - you probably do need to streamline your product offering, if only because that will give you a stronger sales message to put across.

    As I see it so far, your main offering is thrift products for the home.

    Assuming that's correct, here are a few kooky ideas that might just fire up your imagination:

    Cheap 'n' Cheerful

    The Nifty Thrifty Store

    One Shift Thrift Shop

    The Thrifty Home Store

    Happy Home Thrift Store

    Homesavers Central


  • Posted on Author
    Thank you all for your response. You have given me food for thought. I think PhilGrisolia4Results helped me most to decide what to name the store, but mgoodman has also made a very valuable contribution that has really made me stop to think about things a little differently. put some great suggestions out there for me and I appreciate all of it. I do think I have decided to call the store, "Kadie's Thrift Store" or simply, "The Thrift Store". I would love to know what you think about those names. Thanks again for your responses.

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!