Question

Topic: Taglines/Names

Tagline For Small Town Irish Pub & Eatery

Posted by Anonymous on 5/17/2011 at 1:25 PM ET 250 Points
We are trying to come up with a tagline for our small town Irish Pub & Eatery. It has mostly American bar type food, with some Irish favorites. There is a bar in the center of the restaurant, and many people from our small town come here because you can see everyone and everything no matter where you sit. And, there is something going on almost every night. This is a big thing because living in the country, its hard to find stuff to do. There are only a few other bar/restaurant places in the area that have a "where it's happening" type feel. Here are the taglines we've come up with so far:

- Small Town Vibe, Big City Soul
- Where the Locals Go

Any other suggestions?

Thanks!
Kate
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RESPONSES

  • Posted by mgoodman on 5/17/2011 at 2:30 PM Accepted
    First (and most important): Why do you want a tagline? What do you expect it to do for you? Are you afraid that people won't be able to figure out what the place is with just the name? Are you trying to communicate something more?

    Second: What's wrong with one of the lines you've already come up with? What do you like about them? What do you not like about them? What do you want the tagline to communicate?

    Third: How will you decide on a tagline? If we come up with a dozen suggestions, what criteria will you use to pick a winner?
  • Posted on 5/17/2011 at 2:35 PM Author
    1. We would like a tagline to create a cohesive message to run through all of our marketing. Our small town is actually a tourist destination and we would like to use our tagline to communicate with this demo as well.

    2. There is nothing wrong with the ones we've come up with so far, I was just hoping for some new ideas.

    3. We will decide on a tagline based on what the owner likes.
  • Posted by Jay Hamilton-Roth on 5/17/2011 at 8:42 PM Accepted
    Eat, Drink, And See The World
    Guaranteed Fun Everyday
  • Posted by pghpromo on 5/18/2011 at 2:32 AM Accepted
    Hello, Kate,

    There is something backwards about your first slogan. "Vibe" is a word I would associate more with "Big City" rather than "Small Town." Perhaps it should read:

    * Small Town Soul, Big City Vibe
    * Small Town Heart, Big City Vibe

    Here are some others:
    * Your Home Away From Home
    * Everything Happens Here
    * All Roads Lead Here
    * We're on the Map
    * Where It's At!
    * Your Search is Over!
    * Anything Goes
    * The World Eats Here

    --- Paul
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