Question

Topic: Taglines/Names

Cool Name For E-newsletter

Posted by Anonymous on 6/4/2011 at 11:12 AM ET 50 Points
I am developing an e-newsletter for a dental equipment manufacturer and need a catchy name for it. They make dental supplies from restorative products to x-ray machines. Anybody have any suggestions?
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RESPONSES

  • Posted by mvaede on 6/4/2011 at 12:16 PM Accepted
    stay fresh
    Fresh Byte
    Bite of Bytes
    Fairy tooth News

    Mikael
    B2B Marketing
  • Posted on 6/4/2011 at 12:35 PM Author
    Thanks for those, but it seems more consumer related. I should mention its more B2B so they sell to Dental Practices. which in turn may grown their business, but the end user is essentially the dental industry
  • Posted by Gary Bloomer on 6/4/2011 at 1:51 PM Member
    Your enduser is not "the dental industry". Your enduser
    is a dentist: someone with a heartbeat and a practice to manage and build.
  • Posted on 6/4/2011 at 2:54 PM Author
    I am just asking for creativity no matter who the buyer is.
  • Posted by Jay Hamilton-Roth on 6/4/2011 at 4:03 PM Member
    Say, "Ah!"
  • Posted by mgoodman on 6/4/2011 at 4:48 PM Moderator
    "Creativity" is novelty that's useful. Creativity for its own sake is not what we do or what you should want. We're professional marketers.

    So what do you want to communicate in the name of this newsletter? What's the marketing objective? What do you want your readers to know, to think when they read the name, to feel when someone mentions the name of your company or the category of products you sell?
  • Posted by michael on 6/6/2011 at 10:19 PM Accepted
    It should have your brand name in there in some way. You haven't shared that so most suggestions won't be great.....unless you want generic like "Lingual Letter" or "Mesial Matters".

    Michael
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