Limited Time Offer: Save 40% on PRO with code GOPRO2018

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Name For An Educational Institute

Posted by emac_t on 250 Points
The institute conducts training seminars for Bankers and to financial sectors. We need a name for this Training School/ Institute.
We were thinking in the lines of 'Showing Light' or 'Lighting your way'
A tag line is also needed to support this.

  • Posted on Accepted
    Go to the Google Keyword tool and see what search terms are being used most often for the kind of training and seminars you offer. Let us say you are in LA and a search term used a lot were "bank finance seminars, LA." Register the domain name and variations of it, such as

    That is the computer/Internet/SEO friendly part of your name. Now you need to add a human friendly part to it, some humor or charm. The domain name stays the same; you just want to make the name catchier, easier to remember. The above is the long approach, which can work, and has the advantage of being easier to implement than the compact approach.

    The compact approach is to take a powerful word (or short phrase) and use it to establish a memorable brand, such as naming a computer company after a fruit or vegetable -- Apple. Easier said than done.


  • Posted on Member
    Visit for branding services. Thanks
  • Posted by mgoodman on Moderator
    So who exactly is your target audience? Where are they located? Why should they hire you? What makes you different from, and better than, your competitors?
  • Posted by mgoodman on Moderator
    jiten.j9: I find it really interesting that a company specializing in branding services has selected a brand name for itself that has no indication of what it does, who its target audience might be, or what benefit they might expect.

    Want to share the thinking with us? Hydronext? What's that?

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!