Question

Topic: Taglines/Names

Name For An Educational Institute

Posted by emac_t on 6/24/2011 at 1:55 AM ET 250 Points
The institute conducts training seminars for Bankers and to financial sectors. We need a name for this Training School/ Institute.
We were thinking in the lines of 'Showing Light' or 'Lighting your way'
A tag line is also needed to support this.
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RESPONSES

  • Posted on 6/24/2011 at 5:59 AM Accepted
    Go to the Google Keyword tool and see what search terms are being used most often for the kind of training and seminars you offer. Let us say you are in LA and a search term used a lot were "bank finance seminars, LA." Register the domain name www.LAbankfinanceseminars.com and variations of it, such as www.bankfinanceseminarsLA.com

    That is the computer/Internet/SEO friendly part of your name. Now you need to add a human friendly part to it, some humor or charm. The domain name stays the same; you just want to make the name catchier, easier to remember. The above is the long approach, which can work, and has the advantage of being easier to implement than the compact approach.

    The compact approach is to take a powerful word (or short phrase) and use it to establish a memorable brand, such as naming a computer company after a fruit or vegetable -- Apple. Easier said than done.

    Regards,
    JH

  • Posted on 6/25/2011 at 8:56 PM Member
    Visit hydronext.com for branding services. Thanks
  • Posted by mgoodman on 6/25/2011 at 11:38 PM Moderator
    So who exactly is your target audience? Where are they located? Why should they hire you? What makes you different from, and better than, your competitors?
  • Posted by mgoodman on 6/25/2011 at 11:41 PM Moderator
    jiten.j9: I find it really interesting that a company specializing in branding services has selected a brand name for itself that has no indication of what it does, who its target audience might be, or what benefit they might expect.

    Want to share the thinking with us? Hydronext? What's that?
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