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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Name For Handmade Gemstone Jewelry Company

Posted by Anonymous on 250 Points

I am designing and making all gemstone jewelry and am looking for name for the company.

The designs will vary from petite pieces to statement pieces. I will only use real, semi-precious stones, not crystal.

I would prefer not have my name in the business title but rather something that has a feel to it that sets it apart from the norm.

The designs will vary as well, some elegant, some sporty, not one particular category or style.

I am Swedish and thought of doing something with a Swedish name but that might not be easy to remember or pronounce.

This will start out being sold on line, webpage and sites that sell this type of item and eventually, hopefully sold in boutiques.

I would appreciate any suggestions and/or questions!

Thank you in advance!


  • Posted by Jay Hamilton-Roth on Accepted
    Semi Jewelery
    Sparkle Jewelry
    Flash Of Beauty
  • Posted by NovaHammer on Accepted
    Thinking of emotive images that could 'translate' clearly,
    shaped by nature and how they feel on ones skin...


  • Posted on Accepted
    I submit my standard naming suggestion here.

    Go to the Google Keyword tool and see what search terms are being used most often for your kind of jewellry in your area. Let us say you are in LA and a search term used a lot were "custom jewellery, LA." Register the associated domain names and look into how important sub-domains are for SEO (search engine optimization).

    That is the computer/Internet/SEO friendly part of your name. Now you need to add a human friendly part to it, some humor or charm. You want to make the name catchier, easier to remember - for your customers.

    Personally, I liked the suggestion "sparkle." However what counts is that the targeted customers like the name. Consider running some kind of naming contest on the social media. The winner gets a custom designed piece!



  • Posted by SteveByrneMarketing on Accepted
    Born from Earth Jewelry
    Earth Born Jewelry
    Earth Creations Jewelry
    Earth & Fire Jewelry
    Gem Fire Jewelry

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