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Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Need Name For Basket Business

Posted by Anonymous on 250 Points
I am starting as an associate with LaBella Baskets, a gift basket business. I would like some input on what names would be good for this business, possibly with LaBella in the address. I am new to working from home as owner/associate of my own business. I have a website set up by LaBella Baskets, but am looking for my own "name". I would appreciate any assistance. Thanks

  • Posted by Jay Hamilton-Roth on Member
    Who are you targeting for your business?
    Where are you/they located?
    Why would they want to purchase from you (instead of any of the other associates)?
    What value will you add to the transaction?
  • Posted on Author
    I will be targeting businesses as well as consumers. I live in the Syracuse New York area, also known as the Central New York. I plan on being very hands on and available, for all their purchase needs. I would like to put an extra amount into making their purchases more than just "another" basket, by possibly adding something tailored to their specific personality also.
  • Posted by Jay Hamilton-Roth on Member
    Given your target region, why not:
    Tisket Tasket Syracuse Basket
    The Basket Queen of Syracuse
  • Posted on Author
    If I used one of the suggestions you gave, how would I tie in the LaBella Baskets name? I am not sure how I would advertise to let the consumer know. What do you think of the name Uniquely LaBella?
  • Posted by Jay Hamilton-Roth on Member
    Does your average customer know the brand name "LaBella"? If not, don't add it to your name.
  • Posted on Author
    I am sure the average customer does not know the brand name of LaBella, but when they go to my domain - it will have LaBella baskets on there. I'm not sure if i am explaining my self very clearly. No matter what domain name I choose, it links to the site LaBella Baskets set up, with their name, and my name, email and phone number will be on the page. A friend of mine has LaBella of CNY as her site, but when you go to the site, it says LaBella Baskets and has her information on the page. I hope this explains it a little better. Thanks
  • Posted on Member
    how sound to you this name
    " VIVA LABELLA BASQUETS " I 'm hope this help you.
  • Posted on Accepted
    Having looked at the LaBella website is seems that you are like the local franchisee?

    Although La Bella may not be well known now, awareness might grow quickly, and anyway it will avoid confusion withthe website if you keep a reference to it, maybe it under the name you choose.

    Picking up on the strength of using the local area name for the target audience, I might try something like:

    The Syracuse Gifting Comapany, your local La Bella Basket consultant.

    It gives you "permission" to add some thing local to the basket adding value and making it more personal (and perhaps allowing you to offer other non-basket gift options in the future).

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