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This question has been answered, and points have been awarded.
Emails Vs Postcards
Posted by Anonymous on
2/20/2012 at 1:24 PM ET
What is the rate of leads generated through post card mailings vs email marketing.
I don't care about costs factors just leads.
2/20/2012 at 2:22 PM
Since cost is no factor and there are +'s and -'s for both, I suggest that you create a strategy, with similarly strong content and perform test to your market demographics.
2/20/2012 at 7:44 PM
Rates vary depending upon the quality of the list(s) used, the offer made, the product being offered, etc etc etc. The variables are many and varied. Much like comparing apples to oranges unless you can add more parameters/attributes you wish to measure.
For example, are you using the exact same image, copy and offer to the email list as to the paper recipient list?
2/20/2012 at 8:14 PM
If you have a solid inhouse email list that was created from people who have purchased from you or have expressed an interest in your company or product, email marketing will beat out postcard mailing in nearly all cases.
If you are truly prospecting for totally new contacts, postcards may not have as high a response rate, but may be the only way to reach your target prospects. For postcards, always have a strong offer, and drive them to your website so you can track response rates, ideally with a landing page dedicated to the campaign.
Postcards are often lucky to generate a 2% response, but properly executed email campaigns will can generate rates higher than, and at a much lower cost.
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