Know-How Exchange : Taglines/Names

Hi!!

I have worked upon all the questions you have asked me but i can't reveal them here in this post as it's a business secret. Im not just opening something on web with out doing market research.

The online store will have all gifts for any audience kids, youngsters, families, etc. and also everything will be available on the store including retail, flowers, toys, dinner at restaurant.

The name what I was looking for is also something meaning and should be something which we use daily. so that it can add value and market as well.


if you can help me in choosing a brand name I would be thankful or even not thanks for your concern.

Thanks again

A business secret? At some point it won't be a secret, will it?

As for everything being available to everyone ... even dinner at restaurant ... are you sure you want to be this wide with your niche? You might want to rethink this.

Sadly, names (with meaning or otherwise) seldom add value. Benefits add value. Solutions add value. Rarely do names add value ... or at least, not in my experience. Perhaps I'm missing something.

You also need to know that you won't have a brand name until AFTER you've created a crowd of regular, eager buyers. You'll only create this crowd by meeting their needs and by serving their long-term, desired outcomes. Until then, you'll have a name, but not a brand.

Here, I make no apology for being picky because there's an important distinction—and a vital process that MUST be gone through—between a "name" and a "brand" that you (and many other business owners) need to see for the sake of long term growth and success. Fail to make the connection and you fail to fuel brand development and hence, brand growth ... which in many senses is more of a viral process than it is a manufacturable one.