Question

Topic: Taglines/Names

Tagline Help!

Posted by nthorgaard on 10/25/2012 at 2:33 PM ET 125 Points
I am starting up an online business that sells jewelry and accessories, like handbags, etc. I plan to obtain the majority of my products from a drop shipper. I want to appeal to all incomes, modest to high. The name will be Fashionable Details (.com). That is yet to be finalized, but it seems to be available as a .com site at this moment.

So what can I say under the title on the web site? I don't know what word to use for "all incomes" that sounds in keeping with the word elegant.

"Elegant touches for.............?"
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RESPONSES

  • Posted by SteveByrneMarketing on 10/25/2012 at 3:05 PM Accepted
    You could use "something elegant for everyone". But that doesn't really say much for your target audience.

    It would be best to write a business/marketing plan, and then based on the research and conclusions consider names and taglines.
  • Posted by nthorgaard on 10/25/2012 at 3:41 PM Author
    That sounds good actually. My target audience will be mostly women. I like the sound of, "Something elegant for everyone." I'm going to see if I get any more responses.

    Thank you for answering my question!
  • Posted by Moriarty on 10/25/2012 at 5:43 PM Accepted
    Whilst I applaud your wishing to supply every comer, you will very quickly find that most of the people who find your site interesting will have a far closer age range. The suggestion that has been made is as good as any.

    When you know more about your customers, that is the time to start organizing your real taglines.

    Remember that these need not remain the same for all time! They will grow along with your company and your feeling for them. Indeed, interacting with your clients should be your inspiration for successive ones - and to be quite honest, you should simply ask them, not us!! They, after all, are the ones who know what they like.

    Marketing doesn't have to be hard, only you do need to use your imagination.

  • Posted by Jay Hamilton-Roth on 10/25/2012 at 5:49 PM Accepted
    Since "Fashionable Details" doesn't give much of a clue of what you're selling or for who, then at least tweak "Something elegant for everyone" to "Something elegant for her". Even better would be something that would set you apart from your competition. What would make your offerings "must haves"? Why should they buy things from you?
  • Posted by nthorgaard on 10/25/2012 at 6:26 PM Author
    Thank you for all the above answers. I'm still thinking.
  • Posted by nthorgaard on 11/2/2012 at 7:47 AM Author
    I appreciate all the advice I've received from you seasoned veterans of sales. Really! What I came away with is, 1) learn who my customers are, and 2) I really don't need a tag line at this point. It can be added. Thank you all.
  • Posted by NovaHammer on 11/7/2012 at 8:04 PM Accepted
    Remember a 'call to action' can start a tagline nicely..

    Invested in yourself lately?

    ....



  • Posted by ruby_ghette76 on 11/20/2012 at 3:11 AM Member
    I am running a car rental business and at the same time we have hotel bookings and travel packages...i need a very remarkable taglines that would cater all my services...if you could help me with your suggestions...very much appreciated.!


    Thank you!
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