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Know-How Exchange

Topic: Taglines/Names

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We Want A Tagline/slogan For Our Online Shop Web

Posted by Anonymous on 250 Points
we have online shopping store for multi products like books, home appliance , apparel, gifts , mobiles, and many more. please suggest us a good and eye catying tagline/slogan for our online shopping store india, our store url and name is suggest us best and eye catching slogan for our online store. thanks

  • Posted by mgoodman on Accepted
    Why do you want a tagline/slogan? What do you expect it to do for you? What are you trying to communicate?

    Who exactly is your target audience? How will they find your site? What unique and important benefit do you offer them? Why might they want to shop at your online store?

    If you can give us some direction by answering these questions, we can generate some good taglines for you. Otherwise, this is an exercise in futility. How will you select a winner? What are the criteria?
  • Posted on Accepted
    That name, "Vagastore" originated where, why and means what? Certainly nothing I can figure out based on the name alone.

    And as for the types of merchandise you hope to sell online - books, home appliance , apparel, gifts , mobiles, and many more," it sounds like you're willing to sell anything to anyone who is willing to pay you something. Your line of merchandise is much too broad in my estimation.

    "We'll sell anything to anybody" sounds like a tagline that would be appropriate for the business you've described. You really need to narrow your focus, and come up with a name that has some meaning to your potential customers. Developing a formal business plan would also help you a great deal.

  • Posted by Moriarty on Accepted
    Okay, you are Indian. I have some happy memories of Indian traders in Rhodesia. If you couldn't find anything, you asked at your local Indian store - if you were lucky enough to be near one. Within a week or two you would find that the product you desired had appeared. It might not have been cheap - it was a lot cheaper than going down to Johannesburg or Pretoria for it!

    So my suggestion for your catch-all store is this:

    "You can't find it? We can, and will".

    I agree with what the others say - that is forgetting that you are Indian and most Indians will sell anything to anybody. They even sold things to me!

    Having said that, do some work on what your store sells. Once you have some figures on sales, find out what you are selling and to whom for the most profit. If the profit is sufficient, then stick to that alone and become king of that hill. With the sort of support you can get here at Marketing Profs, you won't have much problem broadening the scope of your shop's clientele, whilst retaining your grip on your niche.

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