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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Optometric Slogan

Posted by Anonymous on 250 Points
I am an Office Manager at an established Optometric office. We have just opened a Facebook Business account and are needing a professional slogan to help advertise our business. We have a reputation for being an extremely caring, yet professional office and need a slogan to reflect that.

  • Posted by mgoodman on Accepted
    We can definitely come up with a slogan for you! You're in the right place.

    First we need a bit more information:

    1. What's the name of the practice? What do people call you? (Slogan should punctuate, not repeat.)

    2. Who are your patients? What's the primary target audience for the slogan? Where do they live? How do they decide which optometrist to see? What are the important considerations in their minds? What words do they use to describe the perfect optometrist?

    3. How will you decide which slogan to use if we come up with a dozen or more options? What are the criteria for picking a winner? If we know that up-front, there's a much better chance we can come up with better ones. (If all we have to go on is what you wrote, the ideal slogan might be something like "Caring and Professional." I'll bet we can do better than that.)

    4. How will people find your Facebook page? How do they find you now? Do you have a website? Do you advertise, or do you just rely on referrals and walk-ins/drive-bys?
  • Posted by Moriarty on Accepted
    How about you start with a slogan with the intention of changing it as you go on?

    You are already in business, and you will have some client responses. Take the best ones, and the worst ones. If you are brave enough to post them here, we will see if anything can come of them.

    Remember that addressing a negative review is something that is done by people who are trustworthy. Charlatans skate over that sort of thing!
  • Posted by NovaHammer on Accepted
    A slogan like a tagline should Call to Action ...answer the above and we can begin.

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