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Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Name My Social Media Management Start Up

Posted by mzfinks on 11/2/2012 at 3:48 PM ET 250 Points
I am located in Idaho, however, I want to steer clear of geographical names.

I will be offering services in social media management to (mainly) local businesses in a variety of fields.

I want something with one or two words, containing "social." It should come across fresh and professional, not local and quaint ;). I'd love to hear some ideas.

Help!!!!

  • Posted by Jay Hamilton-Roth on 11/2/2012 at 3:56 PM Accepted
    What specifically will you be offering them?
    Why would they choose to work with you (instead of not doing it, or doing it themselves)?
    What types of businesses - you've given us a region - but not a size, vertical, etc.?
  • Posted by mzfinks on 11/2/2012 at 4:23 PM Author
    My services include:
    social media acct setup
    customized pages/backgrounds for all social profiles
    social media strategy (including cross promotion between sites) for getting new clients, fans, likes, etc.
    I also provide all posts and comments for certain clients.

    They would want to work with me because I use strategies that impact their business (revenue) directly in measurable ways, such as new clients, increased sales, brand recognition and reach and improved search rankings.

    I am planning on targeting (mainly business to consumer) small local businesses. I have worked with real estate agents and hair stylists so far, but plan to work with all types of small local businesses.

    Let me know if I can provide any other details.

  • Posted by mzfinks on 11/2/2012 at 4:31 PM Author
    Also, I forgot to answer the other part of your question about why wouldn't they want to do it themselves.

    I find that most clients are busy enough running the business that they feel they don't have the time nor desire to be posting on social media sights and implementing the strategies. They just don't want to (from my experience).
  • Posted by Moriarty on 11/2/2012 at 5:00 PM Accepted
    MZ Finks

    I agree about most people not being bothered. There is no small number of people who still think it as fluff. There are real opportunities for most businesses, and don't let anyone tell you otherwise. (Just so you can say you aren't the only one telling them ;-) ).

    Well for one thing you have an "upsell" (doing the work for them) which is excellent.

    You could be MBE, "Managing Business Engagement"
    tagline
    Get feedback from your customers through social media.

    Or somesuch ...

    hope this helps. Gemma xxx

    For other ideas, see my other posts as they may help you position yourself.
  • Posted on 11/3/2012 at 9:40 AM Accepted
    Let's see now...a one or two word name that includes "social." Well that's takes care of any one-word name, right...and doesn't leave much more than "media" for a second name which as a stand-alone (Social Media) doesn't say a whole heck of a lot about the services you offer.

    So I guess your restrictions no longer apply, right, thus giving us a fresh opportunity to put on our thinking caps?

    "Social Media Marketing Specialists" (yes, plural to impress) seems to describe the services you offer...in a way that most likely to grab the attention of your potential clients.
  • Posted by Gary Bloomer on 11/3/2012 at 10:00 AM Accepted
    What you want in terms of a name is irrelevant.

    If the people you're targeting are looking for social
    media help with a local connection you'll do well to cater
    to people's needs. Find out what people want, align your offerings with those wants, and you create initial connections in people's minds. Skip this step and your services become less relevant, which means they'll lack
    the share of mind you're looking for.
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