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Know-How Exchange

Topic: Taglines/Names

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Looking To Name Organic Bath Product Line

Posted by lea.richards on 500 Points
Hi all!

I'm starting to market and sell my all natural and organically made bath product line (think: bath bombs, soaking oils, moisturizer, lotion bars,etc) and I need some help coming up with a name for the company and overall line.

My name is Aubrey if you want to do something that would include that.

Feelings we are trying to invoke:
-a full natural based lifestyle
-smelling wonderful

All ideas welcome and I thank you in advance for helping out!

  • Posted by Gary Bloomer on Accepted

    Well done on including a list of the feelings you want
    to instill. Feelings are one of the keys of effective branding,
    a key that's often forgotten or ignored.

    What's your back story?

    Why are you creating and producing these products?

    Who's your ideal buyer?

    How will your ideal buyer align with your story?

    Why should your ideal buyer care about you and buy from you?

    Where and how will you offer and distribute your products?

    Against whom are you competing?

    How frequently do you anticipate repeat sales from repeat buyers?

    I'm asking these questions because one of your goals needs to be the creation of a fan base: a mob of people who are bonkers mad about your products, about your company, and about everything you stand for and embody.

    Your buyers MUST identify with you, with your mission, and with your persona: their desired outcomes need to align with your product benefits; they must see themselves living the life and achieving the results that your product promises
  • Posted by Moriarty on Accepted
    Dear Aubrey

    there is a range of paints called "Pure and Original" (they, like you are serious about keeping things clean - at least inside their tins).

    So: Aubrey's Originals (a little like Prince Charles' Duchy Originals)

    I don't know where you are located, so if your ingredients are local and your sales are local, use that name instead. In any case, the simple straightforward names suggest a degree of refined pureness.

    You could try "The Natural Bath (?) Company" [Toiletries/Soap]

    you could brand each product as Aubrey's Soothing Bath Oils

    Aubrey's Gentle Almond Moisturizer

    And so on ...

    to your success Moriarty xx

  • Posted by Jay Hamilton-Roth on Accepted
    Bath Orgasmica
    O Bath
  • Posted by SteveByrneMarketing on Accepted
    How about ..

    Blissful Bath by Aubrey
    All Natural - Freshly Clean

    Other name options include ..

    divine bath by aubrey
    elegant bath by aubrey
    exquisite bath by aubrey
    radiant bath by aubrey
    resplendent bath by aubrey
    opulent bath by aubrey
  • Posted by lea.richards on Author
    My story is simply that I was raised holistic. I believe health and well being is a full circle among our relationships, diet, and physical health. I have struggled with my own personal health, hair loss ( which is a sensitivity to sulphates in shampoo) a consistent skin rash which is a sensitivity to fragrance and then when I eliminated these products my hair loss stopped my face glows and I feel amazing. Many of my clients are going through Chemotherapy and are changing their lifestyles dramatically and the first area we look is at the products we are using on a daily basis and the harsh chemicals we are introducing to an already compromised immune system. ME- First, I am a mother that uses natural, organic products on myself and my children. Most incorporate herbs, essential oils, food extracts. Absolutely, nothing processed or chemical. I live my brand. Secondly, I am a massage therapist and I currently sell and recommend my products to my clients. And last but not least, I am the owner of the Salon and Spa. I have created and use these products because my belief is what you put on your body is just as important as what you put in your for the skin. Our skin is our biggest organ and is is constantly absorbing nutrients while protecting us from free radicals. I believe that there is a lack of a brand that clearly educates its consumer on the importance of feeding our skin. I am ultimately creating this products because I have developed tried and true recipes that heal, regenerate, and soothe our bodies. My ideal buyer is someone that has decided to commit to change. They read their labels and buy a product for its ultimate purpose and not that it just smells good. I want people to buy my product and have the trust that it is what it says that it is and that it is what God intended us to use. Simple, with a purpose, smells amazing, and relieves. Currently, my products are offered at the salon, they will be available online and the hope is to have them available in upscale boutiques and then maybe even available for distribution on a national level.
    Some brands that I would be competing...LUSH, Anatomy Natural, LUXE Organics, Aubrey Organics, Burts Bees, Skin Food, Nurish organic, Nurish Naturals, Bloom cosmetics.....those are a few. Currently I have a client/customer base that returns to buy salt soaks on a biweekly basis. I also have a blog called Absolutely Aubrey. Live well be well.
  • Posted by Moriarty on Member
    Tag -

    I care about what I put on my skin. I care about what I put on yours.

    (or) You have committed to change, I am committed to help you.

    Pure, organic, guaranteed.

    "Absolutely Aubrey" sounds fantastic as a brand name, by the way! It sort of goes with the territory.

    Hope this sorts something for you. Moriarty
  • Posted by NovaHammer on Accepted
    I too think you can build on your blog name but also morph it with something literal for the fluid and cleansing benefits...mixed with little forgiveness.

    'Absolution' by Aubrey

  • Posted by Jay Hamilton-Roth on Member
    (Aside: Be careful if you use Aubrey in your business name, since you'll likely run into legal problems with Aubrey Organics. Better to avoid the problem in the first place.)

    Another suggestion: Aphrodite's Bath

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