Question

Topic: Taglines/Names

Name Needed For A Wedding Coordinator Business

Posted by vbanthia on 11/15/2012 at 12:31 AM ET 250 Points
Mission Statement:

We venture to make every event as stress free as possible for our clients by taking care
of all the details on the day of the event. We will create an enjoyable experience for you
and your guests by listening and having a complete understanding of your visions,
timeline and traditions. Excellence and professionalism with all involved are our
motivations to ensure your event will be successful.

About Us:

(Title of Company) are a unique blend of intelligent professionals who share a passion
for coordinating distinguished events.

For the most part, our clients have figured out the who, what, when, and where details
pertaining to their event. We help with the HOW on the day of, to ensure a flawless
execution.

We strive to make the event stress-free for our clients as well as accomplish their vision.
The dedicated and skilled team will arrange all the details on the day of- we donʼt leave
anything to chance.

By the end of the event our goal is to ensure the clientʼs needs are met and everything
went as planned.
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RESPONSES

  • Posted by Moriarty on 11/15/2012 at 4:27 AM Accepted
    Vik

    one point of issue. How many businesses advertise themselves as being

    "The dedicated and skilled team will arrange all of the details for the wrong day and we leave everything to chance!" .........................?

    ...........................................Not many, right?

    You are making claims that every business that organizes weddings makes. What we marketers need is something that only you can do. This isn't that hard to find - all you need is one bad review from a client.

    A bad review?

    Yup.

    One bad review.

    Several are better, one will do. Address that issue, head on. Work out what they say and how you counter it. Because in not serving everybody means that you serve the people who aren't like them.

    This is a little Moriarty Magic - because turn this statement around and you have what you do best. It's the biggest secret in marketing - yet even marketing professionals don't get it. So try it, and get back to us. Because with that sort of information as to who you are gives us the info to create a name for your business that speaks directly to the niche that your best clients dwell in.

    Over to you!

    To your success Moriarty.
  • Posted by Visual Clue on 11/15/2012 at 11:52 AM Member
    Bliss
    Bliss and Bells


  • Posted by Gary Bloomer on 11/15/2012 at 12:38 PM Member
    Sending men to the Moon was a mission.

    Establishing the Silk Road was a mission.

    The Roman Invasion of Britain was a mission.

    Missions involve struggle, pain, vision, commitment, suffering, and a destination that's worth traveling toward.

    Missions inspire people to do great, sometimes world changing things.

    When William Shatner's character James T. Kirk first spoke the almost immortal words: "Space: the final frontier. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before."

    You knew you were going somewhere DIFFERENT.

    " ... to boldly go where no man has gone before."

    Now, THAT'S a mission.

    So, unless you're curing cancer, or AIDS; unless
    you're going to eradicate world poverty and hunger, or unless you're blasting off into outer space to explore the far side of Mars, you don't need a mission statement.
    You might think you do, but you don't.

    Most "mission" statements are pompous and verbose excuses for managers and CEOs to over inflate their sense of purpose.

    Instead, you need a business plan and a marketing plan.

    In these documents you will formalize who you're talking to (who your ideal client is and what their problem is), and exactly how you're going to solve that problem and how you're going to tell people how you'll solve that problem.

    The name of your business? Ideally it needs to include some of the words of the actual service you'll be offering, which in this case is "wedding planning". Tell people who you are, where you are, an what you do. Then, let your stellar service and attention to detail serve as your guiding light.

    I hope this helps. Good luck to you.

  • Posted by Visual Clue on 11/15/2012 at 12:40 PM Member
    Smooth Matrimony

    Silk Events


  • Posted by Jay Hamilton-Roth on 11/15/2012 at 7:56 PM Member
    Flawless (Events)
    Impeccable (Events)
  • Posted by NovaHammer on 11/15/2012 at 9:11 PM Member
    HandMaiden

    Royal Treatment

    Taj Event
  • Posted by dmmarathe on 11/15/2012 at 10:36 PM Member
    You may try the slogan ' Party pals for Ringed People...'
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