Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Name Needed For A Wedding Coordinator Business
11/15/2012 at 12:31 AM ET
We venture to make every event as stress free as possible for our clients by taking care
of all the details on the day of the event. We will create an enjoyable experience for you
and your guests by listening and having a complete understanding of your visions,
timeline and traditions. Excellence and professionalism with all involved are our
motivations to ensure your event will be successful.
(Title of Company) are a unique blend of intelligent professionals who share a passion
for coordinating distinguished events.
For the most part, our clients have ﬁgured out the who, what, when, and where details
pertaining to their event. We help with the HOW on the day of, to ensure a ﬂawless
We strive to make the event stress-free for our clients as well as accomplish their vision.
The dedicated and skilled team will arrange all the details on the day of- we donʼt leave
anything to chance.
By the end of the event our goal is to ensure the clientʼs needs are met and everything
went as planned.
11/15/2012 at 4:27 AM
one point of issue. How many businesses advertise themselves as being
"The dedicated and skilled team will arrange all of the details for the wrong day and we leave everything to chance!" .........................?
...........................................Not many, right?
You are making claims that every business that organizes weddings makes. What we marketers need is something that only you can do. This isn't that hard to find - all you need is one bad review from a client.
A bad review?
One bad review.
Several are better, one will do. Address that issue, head on. Work out what they say and how you counter it. Because in not serving everybody means that you serve the people who aren't like them.
This is a little Moriarty Magic - because turn this statement around and you have what you do best. It's the biggest secret in marketing - yet even marketing professionals don't get it. So try it, and get back to us. Because with that sort of information as to who you are gives us the info to create a name for your business that speaks directly to the niche that your best clients dwell in.
Over to you!
To your success Moriarty.
11/15/2012 at 11:52 AM
Bliss and Bells
11/15/2012 at 12:38 PM
Sending men to the Moon was a mission.
Establishing the Silk Road was a mission.
The Roman Invasion of Britain was a mission.
Missions involve struggle, pain, vision, commitment, suffering, and a destination that's worth traveling toward.
Missions inspire people to do great, sometimes world changing things.
When William Shatner's character James T. Kirk first spoke the almost immortal words: "Space: the final frontier. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before."
You knew you were going somewhere DIFFERENT.
" ... to boldly go where no man has gone before."
Now, THAT'S a mission.
So, unless you're curing cancer, or AIDS; unless
you're going to eradicate world poverty and hunger, or unless you're blasting off into outer space to explore the far side of Mars, you don't need a mission statement.
You might think you do, but you don't.
Most "mission" statements are pompous and verbose excuses for managers and CEOs to over inflate their sense of purpose.
Instead, you need a business plan and a marketing plan.
In these documents you will formalize who you're talking to (who your ideal client is and what their problem is), and exactly how you're going to solve that problem and how you're going to tell people how you'll solve that problem.
The name of your business? Ideally it needs to include some of the words of the actual service you'll be offering, which in this case is "wedding planning". Tell people who you are, where you are, an what you do. Then, let your stellar service and attention to detail serve as your guiding light.
I hope this helps. Good luck to you.
11/15/2012 at 12:40 PM
11/15/2012 at 7:56 PM
11/15/2012 at 9:11 PM
11/15/2012 at 10:36 PM
You may try the slogan ' Party pals for Ringed People...'
BACK TO TOP
Post a Comment
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Seven Content Types That Will Increase Leads and Conversions
by Andrew Gazdecki
The Business Case for Behavior-Changing Content: Five Rules of ...
by Tara-Nicholle Nelson
119 Facts About Email Marketing [Infographic]
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with