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Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Personal Chef Needs Tagline!

Posted by sfdavidovich on 250 Points
I am transitioning out of my corporate chef job and starting my own personal chef company. I also do catering.
My business name is Kitchen Heart Beets and I need a tagline. I have a nutrition degree and my biggest focus is bringing family and friends back to the dinner table with healthy meals that nourish their body and soul. Any suggestions would be greatly appreciated.

  • Posted by Moriarty on Accepted

    as a serious gardener, I know that tasty food is good food. Tasty food is hard to make flavourless (I have tried, by the way). Your name suggests that you know what vegetables are - allow me my cynicism, much that is found in restaurants comes out of a tin or gets stuffed into a microwave. Or deep fried.

    I say this because we gave up going out for meals because they simply tasted so bland. It was hard work growing your own, the rewards were - and are - beyond price.

    Are you sourcing your ingredients locally? There is a chef (is it Anthony Worral Thompson?) who has his own kitchen garden.

    Another question: have you managed to make a dinner for these family and friends coming back together?

    So: down to a tagline.

    "Carrots, cabbages and beets fresh each morning"

    "Freshly made with fresh ingredients"

    Any good?

    Moriarty xx
  • Posted by Jay Hamilton-Roth on Accepted
    I'm assuming that you'll be focusing on your local area - which is where?
    Who specifically is your likely audience? Why would they hire your services (and not your competitor's)? What experience would they have working with you?
  • Posted by sfdavidovich on Author
    Hi Jay, I am focusing on the San Francisco Area. I have a nutrition degree along with my culinary degree and really focus on fresh, healthy, local, organic food. I also used to be a first grade teacher and getting kids to eat healthier has been a huge passion of mine. My audience would be families or couples who lead a very busy life but want to eat healthier. I specialize in many different diets and have dealt with a variety of allergies. My clients would have personalized menus that support their individual and families health while being able to have the time spend with each other. My goal is to bring people back to the kitchen table and take the guess work out of whats for dinner and will it be healthy.

    Moriarty, I do try to get as much from farmers markets and the rest comes from higher end grocery stores. Making sure its organic, local, and fresh. I like your suggestion about having "fresh ingredients" and "freshly made" in the tag line.
  • Posted by Jay Hamilton-Roth on Member
    Dinner's Served...At Your Table
    Slow Down. Taste The Freshness.

    (Aside: there's a typo in your About page of your website: San Francisco Sate University)
  • Posted by sfdavidovich on Author
    Thanks Jay! Typo all fixed.

    I threw both together and got..

    "Slow down…dinner's served"

    I like having some form of "fresh" something in it...
  • Posted by NovaHammer on Accepted
    Take back the night...

    Saving Families and Functions

    We do the Pick'n, You do the Grin'n

  • Posted by Moriarty on Member
    Looks like we are getting some traction here, SF when you say

    "take the guess work out of whats for dinner and will it be healthy"

    That is the great bit about this forum, when things start to click.

    " tasty food made from veggies with the dirt washed off 'em"

    Any good?

    M xxx

  • Posted by peg on Accepted
    Try a direct, specific message so your potential clients understand the main service proposition. Rather than calling yourself "Chef ____," distinguish yourself as "Personal Chef ______," which makes the point without using up room in your tag line.

    Personal Chef SF
    Healthy, nourishing, delicious meals at your table or event

    Eliminate "or event" if that's not something you want to emphasize up front.

    "Healthy" suggests fresh, organic, etc. -- topics about which you can expand in a brochure, website, Facebook page, Twitter feed, etc., where you'll also want to talk about getting children to like healthy food, etc.

  • Posted on Accepted
    As a name, Kitchen Heart Beets says nothing about your catering business or about your services as a personal chef. In fact, it's vague and deceptively misleading, sounding like you work with or serve only beets. You went for "cute" or "catchy" and came up empty when it comes to picking a name that could have any meaning to your potential customers. Sorry to be so frank, but I calls 'em as I sees 'em.
  • Posted by NovaHammer on Member
    Find Time By Getting Fresher!

    It about time .... to get fresh.

    What would you do with a free hour?

    Sell the commodity time of not just food but convenience and discover extra time now and through the extra health longevity connection.

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