Know-How Exchange : Taglines/Names

Being in much the same business, this sounds horrifyingly vague.

First question: how are you going to find these entrepreneurs? As a breed they are not known for procrastination.

Before I get down to the nitty gritty, imagine your very best customer. Detail them down to the cost of their electricity bill and the size of their hamster cage if you can. Doing this will help a little because when you start, and you work with it, you discover things about them that are really true - and will have a dramatic effect on how you find them and how you select them. I am now on my fifth (sixth?) time around my fave client and they have taken a form and shape that is - objective.

Because with this sort of information - that you get from within yourself - your taglines jump out at you and they are hard to get back in their box.

I presume you have some real strategies to help with this work/life balance and all the rest?


Tagline "I help you to be what you already are, only didn't know"

"I help you to be what you are, only more effectively".

there, two. Straight off the top of my head.


To your success this time, Moriarty xx

Janelle - What's the name of your business? Ideally we want the tagline to fit with your name well.

And can you give us some specifics about your special knowledge that would attract people to you for coaching?

You can name it as ' Live life Rainbow Like !!'

"Stuck for ideas? We'll unstick 'em for you!"

M

"We coach you to be who you are and need to be - not what you think you are"

M

In my experience -- as a business person, not as a life coach -- the people who lean toward soft, feel-good names are people who work in corporations, are stuck in uninspiring jobs and are used to lots of "process."

If your market is entrepreneurs, or solo-preneurs, consider a name that suggests less warm-fuzziness and more real-world results, because this audience is attracted to specific steps and hard results, not to process. Of course, you can teach them about process once you get them through the door; but you won't attract men -- or success-driven women -- with soft names such as "live your life in color."

If you have professional certification initials to put after your name, use those to increase this appeal. (I've made some up as an example, below.) If you don't have certification initials, then give yourself a title that moves past that. (See last option.)

Tagline ideas along these lines include:

Janelle Hake, CLC
Expert in Work/Life Balance

Janelle Hake, MS, CLC
Real World Life Coaching for Entrepreneurs

Janelle Hake, Life Coach
Specialist in Entrepreneurial Work/Life Balance

J. B. Hake, Positive Life Coach
Personalized Options for Work/Life Balance

Both men and women can relate to these ideas, which suggest an actual direction or outcome, and distinguishes you from the non-specific messages so commonly promoted by your competitors.

Hope these ideas help you to attract a good number of paying clientele. Good luck to you!

Sorry for the delay- business name is just my first and last name coaching. Want to have option to expend into psychology upon receiving degree so didn't want to limit mysel with another type of name!! Thanks!!