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This question has been answered, and points have been awarded.
Need Help With Clothing Store Name!
Posted by Anonymous on
11/16/2012 at 10:03 PM ET
Needing help finding a name for clothing store that's primarily unique, upscale, collegiate fan wear. Mostly women's ages 15-50 clothing/tees, may add mens down the line. some ideas Ive had...
11/17/2012 at 2:39 AM
(as in Urban Rag Trader - a common slang for the clothes making industry).
11/17/2012 at 11:33 AM
My thoughts: Define your target audience more precisely. Better to do a great job with a narrow target audience than a mediocre job with a large one. (It will allow you to communicate a more relevant message and it will cost less too.)
Find out what words your target audience uses when they talk about how they decide where/when to buy the kind of clothing you expect to sell. Get to really know how your target audience thinks, how they make decisions, their values, beliefs, attitudes, habits and practices. This will ensure that whatever name you pick will resonate with them.
How will your target audience find you? How will they learn you exist? Is your store going to be a bricks-and-mortar store or online (or both)?
11/17/2012 at 1:10 PM
let me try again...
target audience: college aged girls-middle aged women wanting a fun, unique way to show their team spirit. middle-upper class.
example price point $28-$32 for a appliquéd scarf
t-shirts range from $34-$48 depending on long-sleeve, short-sleeve and what's on them- appliqué, hand-sewn sequins or screen print.
also, a lot of the shirts we use are a little grunge, like a burnout faded color, really like the vintage, urban feel
some key words: spirit, fan, threads, retro, team, pride, mod, crew, gang, squad, score ,pep, vintage, urban, just about anything sports related...
so far all universities we're set-up to sell are southern states
will start with online store with some craft shows on the side.
11/17/2012 at 1:49 PM
Smells Like Team Spirit
Feels Like Team Spirit
Metro & Retro Threads
Sequins & A Little Bit of Grunge
Sequins & Threads
Team A Go Go
11/17/2012 at 3:45 PM
11/18/2012 at 12:45 AM
11/18/2012 at 4:31 PM
Let me see if I understand your target audience: "college aged girls-middle aged women wanting a fun, unique way to show their team spirit. middle-upper class."
Surely, you jest!
College age girls and middle aged women have virtually nothing in common regardless of the teams they support. Their taste in clothes - colors, sizes, fit , etc. - are totally different. And your stuff is going to bring them all together how...?
What does your market research tell you? Oh, you didn't do any?
11/18/2012 at 6:02 PM
Thanks for all the great ideas, still pondering... so keep them coming!
"What does your market research tell you?"
Phil, it tells me you really have no useful info. concerning this issue, sorry...
"College age girls and middle aged women have virtually nothing in common regardless of the teams they support" okay...so how do you suggest they show team support, they just don't once they get past a certain age???
"Their taste in clothes - colors, sizes, fit , etc. - are totally different." sure, this can be true BUT....
You see, Phil, this is not going to be a store with one universal shirt for them to choose from-we will have many types of styles, colors and sizes! Actually, hold on to your pants but I've been in collegiate stores that have baby clothing too! gasp! I mean what does a baby have in common with a middle-aged woman?..maybe, team spirit!?
11/18/2012 at 6:37 PM
I'm in Europe, so if these sound a little limp, that's just how we are.
"Faded Haus" (misspelling intended).
"Actually, it's just slightly faded" (only joking!).
"Grab yourself some vintage"
Getting anywhere? Let us know. M xx
BTW I liked your sassy come-backs, that is great: it gives us a boost to know someone's listening and not just whining.
11/18/2012 at 10:52 PM
Team Spirit Fashions for Everybody
Other names include ..
11/19/2012 at 10:40 AM
So of all the names I have seen here Fan Threads seems the best to me. and the good news is SHOPFANTHREADS.COM is available if you hurry.
I would not use any name with urban in it as it is limited and not what you are targeting. Play with the Fan Threads idea and generate some variations on the words Fan and Threads (clothing). You can use the thesaurus to help you.
11/19/2012 at 11:12 AM
(as in Southern Female and Supporter)
Phanatic Apparel (ready for the male line later)
Hope this generates a few morei deas for ya.
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