Know-How Exchange : Taglines/Names

Your question presupposes that most of use speak Hindi, that we know where you are, how long you've been in business, who you're selling to, and why people ought to buy from you rather than someone else.

Names that are "good and attractive" are NOT going to turn you or your business into an overnight success, and as for the names that customers can recall easily, again, that depends on lots of other variables, not least of which is how names in English will translate into Hindi and vice versa.

Remember to make your name memorable (as Gary said "recall easily"). "Savory Spices" is nice, but a name like that does not make you stand out, tell anyone why they should choose your business, and will surely get lost in a Google search. If your business is online you may have a different name than if you have a brick & mortar store. Are you bulk? Organic? Locally grown spices? Hard to find global spices? What is going to make you special? After you have thought through that - then work on name. (Or tell us and we can help you brain storm!) Remember to check existing trademarks as well. www.uspto.gov is simple way to start off on the right foot for USA trademarks.

Deepesh

I agree with the above two statements, however understand that there is a predominantly American bias to this site.

If you are online, or in any city on the Indian sub-continent, you will have plenty of people to choose your clients from. That means you have the opportunity to choose those clients you like the best. So: until you have found them, imagine them instead. Write down everything you can imagine about them - because as they materialize, you can change your approach. Without your imaginary client you aren't really going to start.

As to names - for one thing, I speak do Thai but not Hindi. So I am afraid all I can do is honor the Indian tradition as best I can as a westerner.

"The Spice Palace"

"The Kolkata Spice Palace"

"Kolkata Spice Gardens"

If you aren't in Kolkata, then insert your own location.

Any help from you would mean we could refine these - or make better suggestions.

To your success,

Moriarty xx