Question
Topic: Taglines/Names
Contradiction Between Name And Services Provided,
I need to bridge the gap with a strong tag line between the company name World Realty and the property management services we provide. Located in a retail location I have overhead a few people snicker at the name. I have even noticed when I answer the phone with the company name people often take aback. In the minds of most people I suppose they have a distinct picture when they think global world and a small company. My initial intention with the name was that it was something everyone can relate to, now I understand relate to everyone and you relate to no one. State law requires the company name to be on all signage. How do you brand a name like that? I am in desperate need of some kind of tag line that can either include the name world or not but in either way will get the message across that we specialize in property management. I have thought of your home is your world, trust us to manage it. Or Over a decade in property management services. This is why trained accountants should not do marketing. Thanks for your input
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