Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Name For Male Accessories Shop
Posted by Anonymous on
12/7/2012 at 4:34 PM ET
Looking for a name for my new Male Accessories Shop which sells modern accessories designed for the modern man. The accessories include rings, phone cases, watches, ties etc.
The branding of the shop will be encompass the classic gentleman in suits, think James Bond. Obviously I want to maintain a masculine image for the brand to ensure the products are not viewed as feminine in any way.
Here are a few names we are currently toying with, but we are open to new suggestions:
I particularly like the idea of the accessories being marketed as 'modern day treasure' and a lot of marketing could be made around this fact, although I do not currently fully like the 'urban' prefix as a name. Maybe some other words preceding treasure would be useful?
Thanks for any ideas/feedback.
12/7/2012 at 4:51 PM
Are you competing with the accessories department of Brooks Brothers? Ermenegildo Zegna?
IMHO none of the names you're "toying with" match my image of a James Bond based brand.
Have you read any of the Ian Fleming's books as research for the tone and feel of James Bond?
12/7/2012 at 6:11 PM
Where? Who is your prime target audience? Are these items typically purchased by men for themselves, or by women for men? Where do they live? Where is your target audience buying stuff like this now? Why would they switch and buy from you? What unique and important benefit will you deliver?
Do you have a business plan? A marketing plan? If not, those really need to precede the naming project. If so, maybe you can share the relevant portions of this with us so we can develop names that are consistent with your positioning and marketing strategy.
12/7/2012 at 6:58 PM
Firstly if you are going to break into this market you need something that will really make you stand out.
Do you have a favorite kind of client? Can you imagine them - down to the kind of breakfast they eat each morning. Write all this down and share it with us. That will give us a good idea of how to pitch names and taglines to attract them.
12/7/2012 at 7:32 PM
...also, will this be a brick-and-mortar shop (located where?) or online only? Before you pick a name, as my colleagues have suggested, you need to deeply understand your target market. Why would they buy from YOU? How do they refer to themselves? Where do they purchase similar product from today? Why would they switch?
12/8/2012 at 3:03 PM
Whether brick-and-mortar or online, your product line is much too broad. Rings? How many hundreds of styles and sizes do you intend to carry? Phone cases? Do you realize how many different sizes and shapes cell phones come in? Ditto for watches and ties...particularly ties. Online isn't likely to cut it 'cause most of those items a guy's gonna want to touch, feel and try on. Can't do that online. As for ladies buying that stuff for their men, not if they're smart they won't.
Just as an aside, what objective market research have you done that proves there's a genuine need for the type of business you plan to start?
BACK TO TOP
Post a Comment
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
119 Facts About Email Marketing [Infographic]
by Laura Forer
Seven Content Types That Will Increase Leads and Conversions
by Andrew Gazdecki
This Is What Works in Facebook Headlines: The 20 Most Effective ...
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with