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This question has been answered, and points have been awarded.
Need Name For Company Newsletter
Posted by Anonymous on
12/10/2012 at 3:33 AM ET
We are creating a newsletter for the company somehow informative more than to market our brand . it will contains 3 short information in three categories : People - Business - Technology. in each category we will highlight a useful information for our customers - all our customers should be targeted to keep them engaged.
12/10/2012 at 4:33 AM
The Vague Times
We're Not Sure
Now: what is your market and what is your brand? Does anybody identify with your brand or do they only choose it because it is the cheapest?
Targeting all your customers won't engage all of them. That is a very great problem for departments responsible for engaging all customers with newsletters. The trick is to engage one section of the company's customers with an article, and another customer section with another article. After all, if you were engaging all your customers, you would not be having sub headings such as people and technology - you would cover both topics under one heading at the same time. Your customer would then be as uninterested in both at the same time thus saving a great deal of time and energy.
12/10/2012 at 1:16 PM
Newsletters - aka company propaganda sheets - are notorious for containing messages the management wants intended readers to know rather than providing those readers with what truly interests them. That's why so many fail. Sounds to me like yours might be headed in that direction, in which case I suggest you rethink the proportions of your content...90% what readers want, 10% the corporate message.
12/11/2012 at 12:55 AM
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People - Business - Technology
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