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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Company Name Required For My New Startup

Posted by Anonymous on 125 Points
I require a name for my new start-up which would be up in couple of months time. It will mainly deal with setting up web stores across the globe.
I require you to suggest some names for the same. It should be unique as well as has to go along with the business of e-commerce.

  • Posted by Moriarty on Accepted
    A name for your business is far less important than telling your clients what you do. Setting up web stores is one thing, doing it in a way that does not rely on undercutting other's prices is quite another. Because it is here that the real game-changers are to be found. It is also the realm where your uniqueness is discovered - and believe me, it is not easy to be unique and still please everybody!

    So: what is your best client. What are their likes and dislikes (which is quite different from what kind of shop they intend opening).

  • Posted on Accepted
    Can we lose that word "require," please? "I would like..." would me a more appropriate way to ask. So would "Can you provide..." The use of "require" tends to turn off a number of people who might otherwise respond to your request.

    As for your obviously ambitious venture - "setting up web stores across the globe" - I trust you've completed a formal written business plan, one that will serve as your road map to success and profitability...because without such a plan, including all of its various sub-plans (particularly financial forecasts), the chances of your getting such a huge venture off the ground seem slim indeed.
  • Posted on Author
    @ Phil - Hi Phil. I apologize for my wrong gesture. Will keep in mind henceforth. Coming back to topic i have moved once step ahead of formal plan/written plan. There are already some investors ready to invest and with that have couple of clients to work with.
  • Posted by mgoodman on Accepted
    It isn't clear who your primary target audience will be or what you want the name to communicate. What unique benefit do you provide, and for whom?

    You haven't given us enough information to come up with good name recommendations.
  • Posted on Author
    @mgoodman - Hi. My target segment would be mainly small scale as well as medium scale enterprise. None of the MNC would entertain us because they have their own set of software's to perform the task.
    We will be mainly dealing with Magento, wordpress, Html5, Php, CSS.
    Name should mainly communicate the type of business of e-commerce.
    Hopefully this info would provide clarity to certain extent.
  • Posted by Moriarty on Member
    Which brings us back to what I asked you ... "What are their likes and dislikes (which is quite different from what kind of shop they intend opening)." Because irrespective of their being a medium or small enterprise, they will have likes and dislikes. Tapping into these will do you more good than anything else you do.

  • Posted by Jay Hamilton-Roth on Accepted
    I'm still unclear what "setting up web stores across the globe" means. Are you creating web sites in various regions? Drop-shipping/order fulfillment? Would a small business be interested in your offering? Why or why not? Can you give an example of how you'd work with a business?

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