Question

Topic: Student Questions

The First Brand Use

Posted by Anonymous on 12/7/2004 at 11:44 AM ET 250 Points
When was the word ~brand~ used for the first time ?
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  • Posted by SteveByrneMarketing on 12/7/2004 at 2:02 PM Member
    A form of branding occurred some 4,000 years ago with Egyptian and early Europeans marking their livestock to protect them as personal property. See link:

    Source: https://www.inta.org/articles/historical.html

    Hope this helps,

    - Steve
  • Posted by Deremiah *CPE on 12/7/2004 at 4:29 PM Member
    Taurunum,

    I'm not sure if anyone can give you the specific first time that the word brand was actually used. This is a very tough question to answer but I will look further for it.

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
  • Posted by Deremiah *CPE on 12/8/2004 at 9:50 PM Accepted
    Taurunum,

    here is another interesting link that offers some other good links about marketing. The KHE quesiton answered what is a brand and what makes a brand successful. Some nice links that maybe helpful.

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=3858

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
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