Question

Topic: Other

Organizational Structure

Posted by Anonymous on 3/17/2004 at 3:51 PM ET 250 Points
Is there a typical organizational structure which illustrates the supporting functions reporting to the Marketing Department?
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RESPONSES

  • Posted by Blaine Wilkerson on 3/17/2004 at 4:43 PM Member
    Many times it varies form one organization to the next depending on size, budgets, projects etc. Usually sales and marketing teams work closely with each other, as wellas the accountants for evenue tracking etc.

    Here is a good article to use as a reference:

    https://www.umsl.edu/~joshi/msis480/chapt12.htm

    You might want to take a look around this this. There is a ton of info here!

    Good Luck!
  • Posted by Pepper Blue on 3/18/2004 at 11:41 AM Accepted
    Well, you can look at Michael Porter's Value Chain Analysis (yep, Michael Porter - again) and determine if this is a good answer to your question.

    Porter states that in any organization there are typically 5 primary value adding activities or "departments".

    Inbound Logistics
    Operations
    Outbound Logistics
    Marketing and Sales
    Service

    Supporting these 5 departments are the:

    Firm Infrastructure
    Human Resources Management
    Technology Development
    Procurement

    To see a visual flow of this go here:

    https://www.ecommerce-now.com/images/ecommerce-now/porterssupplychain.htm

    I hope that helps you out.


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