Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tag Line For Internet Dating, Friends And Events
Posted by Anonymous on
4/7/2005 at 9:13 PM ET
I have a internet site that will be up in 2 weeks. It is called, "Notfromtherock.com." It is a dating, friends and event site. It is specifically designed for people who have moved to Hawaii from other parts of the world. They can search for others by sex, age, and by state or country. The slang for Hawaii is know as "the rock" (hence the name of the company). Hawaii is the 4th most diverse state in the country and since we are in the middle of the ocean, finding others that live here from your own home state/country is a unique way to feel like at home, since 80% move back to there own home town within a year.
I am looking for a catchy tagline. One roadblock is that I do not want to anger the Hawaiians who live here, although they are not excluded from joining.
4/7/2005 at 10:44 PM
Heh heh -- "Helping you to find the other fish in the sea." (I amuse myself, sorry!) Or, alternatively "Helping you to find the other fish like you in the sea."
"Find the comforts of home"
"Friendly faces from home around the rock"
"Find friendly faces from home around the rock"
"Helping you to find the comforts of home on the rock"
I hope that this helps get the juices flowing...
4/7/2005 at 10:52 PM
THE RIGHT INFORMATION MAKES A DIFFERENCE...
even in basic name creation or "idea generation" establishing a starting point often requires establishing purpose. Taking the steps using the following information below will start, direct and lead that process in the right direction for you.
A business name should be the out growth of the market you are trying to reach. All names including "A new business name" must have some part or a lot of the following comments also made by my three expert friends who participate in our forum below.
"Your tag line should be 'catchy' and it should speak directly to your target audience and differentiation. A good place to start is to make a list of all the things that differentiate your offerings from your competitors. Then think about which of those differentiators is compelling to your target audience."
mgoodman provides these great suggestions...
"Who is the target audience? That's the most important input we need in order to help you with the name. Once we understand who the target audience is, the next question will be "What is the most important benefit they will realize if they use your service?" What makes you different from and better than your competitors?"
JBtron offers a great deal of insight on this...
"To really be successful with this query in KHE, your query demands answers to a number of questions regarding your product that will help guide the naming process:
-What ARE your USPs? Why would someone go to you v. any of the other businesses?
-Where are you located?
-What are the short- and long-term business goals for the company, and how are you going to market this new brand in a very large arena with few real players?
-What are your company’s Core Proposition and Brand Personality?
Core Prop: What makes you different? Tagline. USPs in a phrase.
Bounty: The quicker picker-upper.
Brand Personality: Describe the product as a person. What is this person’s personality? Outgoing? Vivacious? Mysterious? Is this person an over-achiever? Friendly?
All these will lead to a series of statements, attributes and directions that are called a Creative Brief. With the properly developed Created Brief, virtually anyone can come up with a name that works."
This will get us started. By completely answering these questions it would make it much easier to provide you with a name that provokes your clientele to seek your business out over the others. Is there anything else I can do for you?
Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
4/8/2005 at 6:56 AM
Fimiliar faces on the rock.
Friends from home on the rock.
Friends from home on the rock
4/8/2005 at 6:35 PM
under every rock
look under the rock
rocks around the world
all the corners of the rock
heart of rock
rock deep down
once a rock always a rock
sorry this is my 1st attempt at this brainstorming!hope something helped :)
p.s. why is the site"not from the rock"?they are from the rock not just living on the rock,right?
sorry i am from greece and might be confused but just wanted to mention it as it struck me as odd.
4/8/2005 at 8:20 PM
Here you go milkywayjg *,
(The following is a play on words off of the "Connect the Dot" concept. Purpose is to connect lives together, fill in the missing link)
Kinetic Him Her-G
Is there anything else I can do for you? "Another Smash-Hit Brain Storm byderemiah"
Your Servant, Deremiah, *CPE (Creating Passionate Experiences)
BACK TO TOP
Post a Comment
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Seven Content Types That Will Increase Leads and Conversions
by Andrew Gazdecki
The Business Case for Behavior-Changing Content: Five Rules of ...
by Tara-Nicholle Nelson
119 Facts About Email Marketing [Infographic]
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with