Question

Topic: Taglines/Names

Slogan For A Health And Fitness

Posted by Anonymous on 4/16/2005 at 12:35 PM ET 400 Points
I have been asked to come up a slogan for a health club. The owners are really insisting that they don’t want to be known as another gym. Their main goal is personal training. Not only physical training but also in nutrition, healthy eating and healthy life style. Although you can get regular membership to the club to use the exercise equipment and join many of the classes, but they really are focusing on that one to one relationship on their clients.

We want to slogan to be something that promotes health, healthy living, and a healthy life style. And preferably, if possible, something that joins health and productivity together because they want to target some corporate clients. The club is located in one of the wealthiest business communities in their state. I look forward to your comments.

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RESPONSES

  • Posted by mgoodman on 4/16/2005 at 11:08 PM Accepted
    If they really want to be known as more than "just another gym," they'll have to have some meaningful support for WHY they are different. Most gyms at least allude to the nutrition/lifestyle components of their offering. That's not unique in the category any more.

    The slogan "Just for the Health of it!" is fine, but there's nothing in it that is particularly unique. (I actually like it, but it doesn't set your client apart from competition, IMHO.)

    I think it's going to be tough to be distinctive in this category. You may be better off going for a memorable slogan than one that is competitive.

    More important than the slogan, in my opinion, is the communications plan and marketing strategy. How do they plan to generate awareness among the target audience? That's probably going to make a lot more difference than the slogan.

  • Posted on 9/17/2008 at 1:45 PM Member
    (insert business name- i.e. "Fit and Healthy") -

    Retrain 'your' lifestyle at - "business name"

    Lifestyle training - available only at "business name" -

    "business name" - not your average fitness club
    """""""""""""""""""""""""""""""""""""""""""""""'
    My Fave>>

    "business name" - FOR FULL SERVICE FITNESS
  • Posted on 3/12/2012 at 10:43 AM Member
    Hi, I am new to this site and I already loving it!

    I have a small online pet store. We specialize in selling high quality, all natural and organic pet foods, treats, vitamins as well as high quality pet supplies such as leash, beds and others.

    I am looking for a slogan that communicates our unique online stores.

    By the way, we only sell dog and cat products.

    Thanks for your help.
  • Posted on 5/2/2012 at 2:18 PM Member
    We are attending our first Buisness and Wellness Expo next week and we are racking our brains on a good catchy slogan to print on our gift bags and water bottles. Something intelligent, but cute is what we are shooting for. Something memorable!
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