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This question has been answered, and points have been awarded.
Tagline Suggestions For Fitness Company
Posted by Anonymous on
7/17/2005 at 10:57 PM ET
I need assistance with coming up with a tagline for my fitness company. The name of the company is Fitness Intelligence Tank and we specialize in providing 100% guaranteed fitness solutions to assist our customers with their health & fitness needs through products and services. We also act as a consumer advocate in that we cut through all the "BS" to give our customers the information and products that they can trust.
7/20/2005 at 10:46 PM
Why do you want a tagline? What do you expect it to do for you? If we understand that we have a chance of coming up with one.
Think of it this way: What if we come up with 25 possible taglines? How will you decide which one to choose, or whether any of them are any good? What criteria will you use to make that decision?
If you can express that to us up-front, then there's a chance we can come up with some on-strategy alternatives for you to consider. Otherwise, we're flying blind.
7/20/2005 at 10:51 PM
Your description of your company is inward focused. It describes what YOU do, what YOU deliver, etc.
Take a shot at telling us what's in it for the client. If you could get a client to create the perfect testamonial or recommendation, what would he/she say?
Make sure the ideal customer statement is true/accurate, competitive (i.e., what makes you different from and better than your competition?), benefit oriented (not facts and features), and simple, direct, and singleminded (not a list).
7/21/2005 at 10:27 AM
Fitness Intelligence Tank:
"Where smart bodies go"
"Your fitness is our business"
"Fit. Smart. Guaranteed."
"Your guaranteed fitness advantage"
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