Limited Time Offer: Save 20% on PRO with code APRIL17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline Suggestions For Fitness Company
Posted by Anonymous on
7/17/2005 at 10:57 PM ET
I need assistance with coming up with a tagline for my fitness company. The name of the company is Fitness Intelligence Tank and we specialize in providing 100% guaranteed fitness solutions to assist our customers with their health & fitness needs through products and services. We also act as a consumer advocate in that we cut through all the "BS" to give our customers the information and products that they can trust.
7/20/2005 at 10:46 PM
Why do you want a tagline? What do you expect it to do for you? If we understand that we have a chance of coming up with one.
Think of it this way: What if we come up with 25 possible taglines? How will you decide which one to choose, or whether any of them are any good? What criteria will you use to make that decision?
If you can express that to us up-front, then there's a chance we can come up with some on-strategy alternatives for you to consider. Otherwise, we're flying blind.
7/20/2005 at 10:51 PM
Your description of your company is inward focused. It describes what YOU do, what YOU deliver, etc.
Take a shot at telling us what's in it for the client. If you could get a client to create the perfect testamonial or recommendation, what would he/she say?
Make sure the ideal customer statement is true/accurate, competitive (i.e., what makes you different from and better than your competition?), benefit oriented (not facts and features), and simple, direct, and singleminded (not a list).
7/21/2005 at 10:27 AM
Fitness Intelligence Tank:
"Where smart bodies go"
"Your fitness is our business"
"Fit. Smart. Guaranteed."
"Your guaranteed fitness advantage"
BACK TO TOP
Post a Comment
Email's Little Secret: 18 Words to Fly or Die By
by Michael McCunney
Now Is the Time for Developing Your Personal Brand: 26 Tips
by Barry Feldman
How Small Marketing Teams Can Achieve Big Content Wins
by Jacob Warwick
The Most In-Demand Marketing Skills in 2017
by Ayaz Nanji
Eight Simple SEO Mistakes Killing Your Content Marketing
by Ronald Dod
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with