Know-How Exchange : Student Questions

https://www.google.co.nz/search?q=role+of+marketing&sourceid=mozilla-search...

also have a visit to https://www.wikipedia.org/ and have a read of there marketing section.

Marketing has MANY roles,

Branding the bisness and products AND people, accounting (yes we have to do that) for the money we spend, Public relations, product develpment, research of customer satisfaction and market needs, distrobution, internal marketing etc etc

A possible structure for your eassy could be something like this:

introduction

Define the meaning of "professional", how is it different from a trade? What are the different definations for example, in the business sence, Philosophical sence, religious sence, in differnt cultures etc (hint there is no agreed apon defination, you could write a whole book on the subject and still only touch the surface).

The history of marketing, eg pre industial, industial, knowlege based etc

Talk about thr roles in a small/start uo business eg mum and pop stores

Talk about the roles in medium size business

Talk about large business eg google, coke, nike

Customers VS B2B

Carl Crawford (2nd year marketing student)