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Topic: Taglines/Names
Need A Slogan For Commuter Road Signs
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Nokesville is a small rural town in the Washington DC suburbs. Due to special zoning, Nokesville has been protected from dense development and is mainly 2-10 acre homes and dairy and equestrian farms, although we adjoin brand new intense development. We are known for a big green barn painted with a cow and pig proclaiming "Welcome to Nokesville" that is on Rt. 28 at the town entrance. When people think Nokesville, they usually think cows and horses....i.e. the local high school is commonly called 'cow pie' high.
A company has applied for a permit to dig a 500 acre quarry 1 mile west from our town center on a major traffic clogged commuter road (2 lanes) called Rt. 28. The quarry would be known as the "Nokesville Quarry" or the "28 Quarry". This would put 800 + dump trucks on that road every day, in addition to clogging small rural side roads. They have applied 4 previous times dating back to the late 60's and have always been defeated. The stakes are higher now with more money and a PR campaign on their part.
We have a friendly relationship with the highly dense neighborhoods just 3 miles east of us, but we need them to see the impact the quarry would have on their commute. Most of these neighborhoods are brand new and the residents don't even know about the quarry or the previous attempts. The traffic would directly affect them as the 800+ trucks would be leaving Nokesville and heading east just like all of the commuters from their neighborhoods.
We are going to be posting 4 x 4 signs along Rt. 28 to get support. We'll also be distributing flyers with more specific information. We're having trouble coming up with slogans that would be catchy and readable for 4 x 4 signs. We would like the slogans to be reflected in all the materials that we put out for the public and to direct people to our website for more information. We also weren't sure if we should use the humorus aspect of cows to catch people's attention and gain media attention as well. Any slogan help would be greatly appreciated.