Question

Topic: Student Questions

Taking Control And Rejecting Tobacco.

Posted by Anonymous on 9/28/2005 at 5:09 PM ET 250 Points
"75% of teenage boys and 66% of girls who do not smoke say that they would not date a smoker."
this is main issue the i like to get through in my design project.
'smoking is not cool' it stinks.
I'm looking for different techniques to promote 3 linked campaigns dealing with these issues or 3 'stage' outcomes dealing with single issue...
we all know about the health effects of smoking, teens would probably care (worry) more about if the girl/boy they "fancy" today is not keen on the smelly smoker (and give up) that devastating effects smoking create tomorrow.
any suggestion about it will be great.
thankyou all for you time.
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RESPONSES

  • Posted by Carl Crawford on 9/28/2005 at 8:39 PM Member
    Well lets think about this,

    You could have 1920's style advertising with a man and a woman face, the man is about to light up and say to the woman "care if I smoke" and the woman says "care if I die".

    You could try googling "smoking ad" or "anti smoking ad"

    https://www.google.co.nz/search?q=smoking+ad&sourceid=mozilla-search&start=...

    This might give you an idea or to, or you could show what happens to peoples bodys when they smoke eg yellow teeth, they go blind, there arteries get clogged, there breath smells, there fingernails go yellow.

    Or you could have a smoke and morph it into a needle and then have it sticking into someone's arm, with the tag "smoking is addictive. Would you date a druggie?"

    What ideas have you come up with?

    If you need some more help feel free to email me and I will give you some techniques for coming up with some ideas.
  • Posted by Carl Crawford on 9/29/2005 at 6:17 AM Member
    I AM A TEENAGER IN NEW ZEALAND!!!!

    And I don't know what you are talking about!!!

    Might be the fact I am in Dunedin, and you are in Auckland.
  • Posted on 9/29/2005 at 1:20 PM Author
    thanks petgirlnz
    something like that i had in mind.
    I like to be a little adventures with this project
    I'm thinking to use different techniques such as, " poster, web, and TV ad" with linked identity

    ...as for the ("mind if I smoke" "care if I die") we are talking with teenager in 21st century i don't think it will work now... it did not worked then and this poster is for mature people anyway.
    I have that ad and many other promotion in my logbook as a research and I'm trying to come up with something different "new".
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