Question

Topic: Taglines/Names

Brandnaming A Product

Posted by Anonymous on 4/16/2004 at 3:50 AM ET 250 Points
Help please. What would be the pros and cons of branding/ naming an industrial product ( car accessory) with a name that is popularly associated to food ( one is a mentholated candy and the other a chain of restaurant)?

some marketing people are saying yes, it could help in the brand recall, but will it be a good move since we are dealing here with a product that deals with cars?

Thank you in advance!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by SRyan ;] on 4/24/2004 at 10:35 PM Accepted
    You should try another perspective to generate product names. Here's an example for a starting point.

    If you think of CAR as your customer's alter EGO, and you think of your PRODUCT as a personal image enhancer, perhaps you will come up with some product names or associations that stick.

    So, if an air freshener = a breath mint, the product is about being KISSABLE. Pucker up? Smooch? Lips?

    If car wax = skincare, the product is about looking YOUTHFUL. No wrinkles? Zit free? Glowing? Blushing?

    If seat covers = clothing, it's about being STYLISH or COMFORTABLE. Cuddly duds? Spandex curve-huggers?

    If wheels = shoes, it's... you get the idea!!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)