Know-How Exchange : Student Questions

1. The most common e-marketing strategies for corporations are opt-in email and personalized ad campaigns. Usually corporations use a combination of the two methods, i.e. personalized ads in thier email newsletters, which are very effective comparatively. Banner ads are not as hot as they used to be but you still see them around.

2. Study market trends in effective penetration. A company may go as far as implementing serveral surveys to their clients and the public in order to get such info. Style is always a factor...look at how humor is being adapted into almost every commercial/ad as of recent. The most important criterea is to utilize what will attract their TA and produce the most follow-through.

3. They simply alter the mix comparatively. If one form of communication is more effective than another, the mix is shifted respectfully. No point in throwing away money towards obsolete or unfruitful metheds.

4. E-marketing can allow a much easier diversification of TA, leading to a more sound segmentation process. By utilizing the informartion attained in the studies and surveys, companies can either design their ads towards or segment their product line towards a wider collection of TAs, with the hopes of creating an overall increase in return. For example: A jelly bean company runs a survey and discovers only 10% of the population likes black ones, and 50% like red. Of those 10% who like the black beans, 90% of them are senior citizens. Of the 50% who like red, 90% are teenagers. The jellybean company can alter it's mixtures into several different styles and design a strategy that will reach out to those folks with the right mixture...increasing customer satisfaction and sales. (just a hypothetical example). Everything from Cellphones to hamburgers can be compared this way.

Good Luck!