Question

Topic: Taglines/Names

Tag Line For Univ. Student Service Co.

Posted by Anonymous on 10/27/2005 at 9:03 AM ET 375 Points
We are a newly formed company. Initially we are providing shipping & storage services to college students arriving on campus, for summer storage or periods of study abroad. Focusing on the Northeast, our plans are to expand geographically, perhaps ultimately franchising. Soon we intend on offering students supplies (from basics purchased from a Staples or Wal Mart to electronics and computers) delivered directly to their rooms. Marketing is as much to the parent as to the student. Company name is EZ Dorm, Inc. No logo has been selected but are contemplating using a few caricature ants (dorm-ants) in the logo. One possible tag line might be "Dorm Life Made Easy". Searching for options that would appeal to college age students and parents alike. Any ideas would be appreciated.
Glenn
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RESPONSES

  • Posted on 10/28/2005 at 12:59 PM Author
    Jade - I like "making dorm life the Good life".
    Tlaakso - "'cause Mom isn't available" is good, too.
    Chrishuff - "Instant Easy Living" says a whole lot about what the company is all about. I'll let you know what my cohorts think.
    Glenn
  • Posted on 10/28/2005 at 7:28 PM Accepted
    how about ...

    EZ Dorm - "We do it so you don't have to"

    EZ Dorm - "Storing your past and building your future"

    EZ Dorm - "We DROP what we're doing to

    ADD what you need"

    Tracey
  • Posted by TILO on 10/30/2005 at 11:53 AM Accepted
    From a customer perspective..

    Parent - Reduced hidden costs of sending a son/daughter to university

    Student - Less hassle about funds i.e. the parents can be invoiced. More time to focus on what is important i.e. studying, partying etc

    EZ Dorm - Focus on what is important
    EZ Dorm - Some things are just more important

    Tim
  • Posted on 11/1/2005 at 4:29 PM Author
    I will post add final comments after I close this question tomorrow (11/2/05).
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