Question

Topic: Student Questions

International Companies For Final Presentation

Posted by Anonymous on 10/27/2005 at 10:53 AM ET 250 Points
Hello, Marketing gurus.

I am having a dilemma in coming up with a topic for my final presentation. Here's what I have to work with:

Research any global company and emphasize any marketing issue or issues that they have with their products or services.

Be able to focus on domestic and global marketing challenges or issues for the company.


I'd like your advice on interesting international companies that would be in the news so I'll be able to find a lot of research.

Which companies are facing big marketing issues currently?

Any advice would be greatly appreciated!
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RESPONSES

  • Posted by michael on 10/27/2005 at 11:03 AM Accepted
    Mitsubishi is in the news if you like cars.

    Anheuser Busch has international issues of you like beer.

    ExxonMobil is in the news if you like energy.

    The point is to think about an industry that you'll enjoy learning about. It'll make all the difference.

    www.hoovers.com is a good place to start.

    Michael
  • Posted by Carl Crawford on 10/27/2005 at 7:39 PM Accepted
    HD dvd vs BlueRay

    Rockstar games and the "hot coffe mod" (sex in the game!!!)

    Mircosoft vs Apple (there been a few anti competive things)

    Mircosoft enters the antivirus market

    Adobe buys macromedia

    Autodesk buys Maya and controls nearly al the 3ds apps

    Ipod nanos and the cracking screen
  • Posted on 11/4/2005 at 8:19 AM Author
    Thank you all so much for your responses. Hoovers.com was very helpful.
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