Know-How Exchange : Research/Metrics

Hi MissyV -

I think it would be a good idea to put your company name in the subject line. I don't think it will affect your responses (provided you assure people that their results will be kept confidential), but it may help to increase your response rate. People will be less likely to think it's spam, and will probably be more likely to provide input into a company with which they have an ongoing relationship and investment.

As far as the message section, there are a few points to consider:

1 - keep it short and to the point - respect the time of your respondents. I would really try to keep it to one paragraph.

2 - be honest as to the length of the survey and time it should take for completion.

3 - consider personalizing the message, either in the Dear , line or somewhere in the text.

4 - include the benefit to the respondent in participating - their input will have a direct impact on company policies and products, or whatever it will be used for.

5 - mention the incentive (if there is one) but be sure it is relevant to the respondent and has value.

Good luck!

- Joy