Question

Topic: E-Marketing

Best And Current E-marketing Handbook

Posted by Anonymous on 1/9/2006 at 2:43 AM ET 75 Points
We have a great Web Product. we are entrpreneur engineers and we think we are good at building products. Now we need help marketing our product. We want to learn it ourselves well first. Am looking for the best, most current Ecommerce/web products marketing book. Am not looking for something that sells the latest trend/hype. But something that covers every trick and the practicality of each. Look for advise fom entrepreneurs, web marketers etc
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  • Posted by michael on 1/9/2006 at 10:24 AM Member
    Ronin,
    Just a thought: If I'm a marketing entrepeneur and I want to start a project that requires engineering, should I learn everything about engineering first and then hire and engineer?

    I think it's great that you want to continue learning, but the question is whether you want to become an expert before you hire an expert. OR do you want to be an expert and then do it yourself. The second scenario seems more likely.

    Just curious
    Michael
  • Posted on 1/9/2006 at 7:30 PM Member
    Best book is "Planning Your Internet Marketing Strategy" by Robert Wilson at https://www.wilsonweb.com

    Also, try the books at www.marketingsherpa.com.

    Two places to go for experts are:

    https://www.sempo.org (the Search Engine Marketing Professionals Organization)

    https://www.emarketingassociation.org (the eMarketing Association)

    Also, go to the emarketing section on my site, where I've collected some articles. It's free.

    Regards,

    Win

    https://www.winthropmorgan.com

  • Posted by ROIHUNTER on 1/11/2006 at 11:40 AM Member
    Ronin,

    I agree with Michael. We have many roles in our company and I am really good at mine. I refuse to lose my focus and spread myself thin. I would always advocate hiring talent to execute areas that are outside my passion.

    If you want to read a great marketing book then pick up "Marketing Warfare" (20th Anniversary Edition) by Ries and Trout. Even if your product is web based, don't fixate on the e-Marketing portion of your marketing plan until you understand the war you are really in.

    Hope that helps,
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