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Marketing To Boomers
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I am trying to decide on a dissertation title. I'm really interested in the new drive towards marketing to women, specifically boomers.
I would really like to know if anyone knows of any information about branding to women and FMCGS - how to attract women to brands.
Does anyone know of any theorists or journalists who have covered this? (I have looked extensively at Andrea Learned's work).
Help me please! I'm lost in a whirlwind of information and any suggestions would be much appreciated!
Harriet UK