Question

Topic: Student Questions

Buying Behaviour And Teens

Posted by Anonymous on 2/16/2006 at 9:20 AM ET 125 Points
i am currently studying my BA in Marketing at manchester met university.
starting to plan my dissertation is proving to be very interesting and i would like some advice as to my title.

the title i am currently running with is
'Examination of the influences on buying behaviour in the Teen Market'

Q - is the teen market to narrow, should i do children on the whole, or concentrate on a diff area?

Q- would it be advisable and provide enough scope to concentrate on food choices and eating habits of children.

Q- My emphasis will be mainly on Quantitive data, through questionaares etc. But i work at a childrens sports camp in the summer, so this could provide a key opportunity to aid my research and run some sort of Qualititive approach.
Any ideas??

Any help would be greatly appreciated.
Thanks
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Frank Hurtte on 2/16/2006 at 10:02 AM Accepted
    I say stick with teen agers....

    Music, Food, entertainment, fashions, fads are mostly driven in the 13-20 age bracket.

    I also reccomend a background book called The Rise and Fall of the American Teenager by Thomas Hine "

    Here you will find lots of information on the start of the "teen age" idea. Believe it or not, in the early 1900's (basically until the 40's) they didn't consider teen age as a special time in life. You were either a kid, or a young adult.

    Frank Hurtte
    www.riverheightsconsulting.com
  • Posted by antonio.alexandre on 2/16/2006 at 10:39 AM Member
    I agree with Frank.

    trying to mix children with teens may prove a messy thing. Psychological and sociological studies have pointed out huge differences between those groups (the factors influencing decisions, the way they relate with each other, the way they see the world). Inclusively you find huge differences between 13-olders and 17-olders and 20-olders.

    trying to get qualitative data out of people in a camp may also prove delusive. I mean, if you want qualitative data in my opinion they will be more meaningful if you get them as close to real life situations as possible.

    Hope this helps.
  • Posted by darcy.moen on 2/16/2006 at 11:12 AM Member
    I concur that mixing age groups can be a no-no.

    I run online panels and focus groups for a client. We break down groups by no more than a two year age bracket. Kids can go up a year, or down a year, but crossing two years...and the maturity and interest levels are vastly different.

    Even in my own house, with a 4 year old and an 8 year old...there is a big difference between Barny and the Wiggles VS Boomerang and the Cartoon channel. Argh!

    Hang out in malls for surveys...lots of teens, tweens, young adults there. Your campl is handy, but, a very small group. You need a larger cross section and random sampling.

    My two loonies worth.

    Darcy Moen
    www.customerloyaltynetwork.com
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)