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Topic: Student Questions
How To Brand A Medium German City??? Development Of A Proposal
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I am going to write my master dissertation about the branding of a city. The city of concern is called Mainz and is located in the center of Germany and has a population of approx. 220 000 people.
I would like to develop a new branding strategy for this city in order to attract investors as well as tourist with the aim of enhancing the wellfare of its citizens.
Now, I have got the problem that I have to submitt a research proposal to my supervisor in 2 weeks and i am not sure how to start.
Moreover, I ask u to give me some hints for books which cover the topic of branding a city or branding in general in order to make my literature review. Do u know any real examples for city branding besides Toronto and Joburg??
What do I have to consider when branding a city in comparison with the branding of a consumer product?
Thank you very much for every answer and I hope u help me. If u need any further information just post it.
Thanks again
Jörg