Question

Topic: Taglines/Names

Tagline For Rising Designer Advertising Co-op

Posted by Anonymous on 3/11/2006 at 1:09 PM ET 250 Points
Hello,

A group of 25 independent emerging designers are in the process of joining together and pooling our advertising resources with the intent of reaching a broader market and also spilting the costs of ads (print and online), to make it more feasible to advertise in places where we could not afford to do so alone.

Our group has decided that out website (which will act as a showcase) will be www.RisingDesigners.com and we are looking to come up with a great tagline that represents us.

We will be targeting a mainstream market, customers who love fashion and will pay for it. Would read magazines such as Lucky, Glamour, Marie Claire, etc.

Most of us offer a products such as jewelry, clothing, handbags, body products, and other accessories.

So far we can't think of many ideas, and hopefully someone here would have something to offer.
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RESPONSES

  • Posted by Frank Hurtte on 3/11/2006 at 2:29 PM Member
    Famous Designers of Tommorrow... Today

    Be the first... Rising Designer...
  • Posted by khullarsfromc on 3/11/2006 at 11:00 PM Member
    You can literally have a tagline like—25 INDEPENDENT RISING DESIGNERS.COM ----YOUR SINGLE SOURCE FOR ALL YOUR DESIGNER NEEDS—. I believe that tagline will represent your concept of the business, will also tell people that you are independent designers and thus consumers won’t have to pay for store margins or middlemen. Since you are emerging designers, consumers will be able to get lot of new interesting fashion ideas that mainstream houses won’t be able to offer at affordable prices. That will also build the reputation of the emerging designers and will give you lot of exposure if you guys come through breakthrough designs. You can have literally big retail houses coming after you if you are successful.

    Another tagline I could think of is RISING DESIGNERS WAREHOUSE/DEPOT—YOUR SINGLE SOURCE FOR YOUR EVERYDAY DESIGNERS NEEDS. You have to remember the connotation of a word Warehouse which I believe implies cheaper than a regular store. To emphasize the concept of 25 designers getting together, I would display assortment of items from jewelry, handbags to clothing and body products in the ads and that will accomplish two purposes. One that it will tell consumers that you can buy different fashion accessories and second that there are lot of designers offering their products there.
  • Posted on 3/12/2006 at 8:11 PM Member
    "Designing for you."
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