Question

Topic: Taglines/Names

Business Name / Tagline For Confectionery Busines

Posted by Anonymous on 3/20/2006 at 9:42 PM ET 125 Points
I am in the process of starting a small business that will initially sell chocolate / carmel turtles and other small confectioneries and I am in need of a business name / tagline. I would like to choose a name and tagline that will let people know what I sell, yet I do not want to limit myself for future growth of other related products.

The initail target audience will be business to business (caterers, coffee shops, etc.). I will also do direct sales for special occasions (parties, showers, weddings, etc.).

Any help is appreciated!

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RESPONSES

  • Posted on 3/21/2006 at 2:07 AM Accepted
    Hi,
    "Sweettoth's"
    "The Sweet Factory"
    "Sweeters"
    "SweetsRUs"
    "Le Confectioneur Pittoresque"
    "All you wanted to know about sweets but didn't dare to ask"
    Hope this helps a bit,
    W
  • Posted by Frank Hurtte on 3/21/2006 at 9:44 AM Member
    The Chocolate Connection

    I like old school where people simply called their business something like George's Candy Shop or Georgina's Chocolate Shop
  • Posted on 3/21/2006 at 12:30 PM Member
    Dear Joan,

    Keep in mind that your name is an important first impression. As an extension of your brand, your name can reinforce the value you provide or distance you from it.

    Who are your direct and indirect competitors? What sets you apart? Why should your prospects buy from you? What value do you bring to the market?

    Before selecting a name, you'll want to decide what makes you different than the alternative solutions your clients have available. Then, once you've established what you want your company to stand for, you can:

    1. Develop your naming strategy.

    2. Decide what type of name best matches your positioning.

    > Descriptive
    > Created
    > Experiential
    > Expressive

    3. Develop criteria to evaluate your list of potential names.

    4. Review your competitor's names.

    5. Generate a long list of potential names, especially if you are going to establish a URL.

    6. Evaluate your list against your criteria.

    7. Test your name objectively.

    Speak it, write it, type it. Will people misspell it? Will they remember it? Does it match your brand personality?

    8. Protect your name.

    9. Develop your corporate identity.

    I welcome the opportunity to speak with you directly. Please feel free to contact me offline.

    You have a great opportunity in front of you- express yourself well and good luck with your endeavor!

    Best Regards,

    Jennifer Lueck
    Marketing M.O.
  • Posted on 3/22/2006 at 5:45 AM Member
    Hello Joan

    How about:

    Choc-A-bloc

    Cookie Jar

    Cinnamon

    Sinful Swirls

    Brown Indulgence

    Hope this helps

    - Nahida Sunil
  • Posted on 3/23/2006 at 4:43 PM Member
    How about
    Sinfully Sugar


    The Confect
    "Where all sugar lovers come"

    Hope these help!






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