Question

Topic: E-Marketing

Mailing List Application

Posted by Anonymous on 3/31/2006 at 11:59 PM ET 50 Points
We will need a mailing list app that has the ability to send our html email campaigns using an external suppression list. Our current SendStudio 2004 app cannot do this. Because of this, we lost a special mailing deal with XYZ. They wanted to send a mailing to our 18,000+ members but they had a 25,000 email list file that the mailing should NOT go to. They told me this was standard practice but I didn't know about. That was our first special mailing deal. Can any one help me to find a sever based mailing list/newsletter application that DOES SUPPORT external suppression lists.
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RESPONSES

  • Posted by steven.alker on 4/1/2006 at 4:22 AM Accepted
    Hi

    You can do it from Maximizer Enterprise 9.0 – a single license and some configuration would do the trick though you are better off not having two contact management or CRM software systems running in the same organisation – you’ll get your knickers in a twist (1950’s English colloquialism for “Getting into a mess”, Lord almighty, please give my American friends a UK English Dictionary)

    How you set the restrictions rather depends on the data in the list. If it is sparse data such as a name and an email address, then some configuration for import will be required in order to match email addresses within the CRM system and the import list.

    Load your entire contact list with emails into Maximizer – de-duplicate if necessary, it a bummer getting multiple emails.

    Load the exclusions into Maximizer and set them to be flagged “Do Not Contact by Email”

    Use Maximizer’s Marketing Campaign Manager to compose an HTML merged email (Puts the contact’s name and any other details in the address book into the individual emails and merges them into a rich template) and use a local SMPT server to send them.

    This has the advantages of sending the emails individually from a genuine email account, avoiding many of the problems associated with automated spam filters. If you are adventurous, you can track the progress of the email (Opened, viewed, responded, send information, do not email me) and auto respond to the replies by using KnowledgeSync to recognise the nature of the incoming emails.

    If you’ll tell me where you are located, I’ll put you in contact with a Maximizer Business Partner who can advise you locally.

    Regards

    Steve Alker
    Unimax Solutions
  • Posted by Inbox_Interactive on 4/1/2006 at 1:40 PM Member
    Any good email marketing ASP should be able to do this, too. It's the same principle: upload your exclusion list and flag it in some manner that it's "do not email."

    Then send out your mailing using that exlcusion as one of your rules.

    Your partner is correct that they need to pass along a suppression file. Kudos to them for sticking with best practices.
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