Question

Topic: Student Questions

Theme For Welch's Sales Promotional Campaign

Posted by Anonymous on 5/31/2006 at 2:18 PM ET 125 Points
I am creating a sales promotional campaign for Welch's and I am targeting health conscious adults, primarily baby boomers, and I need to come up with a promotional theme. I am drawing blanks. The theme needs to be appropriate to the target market, older adults (baby boomers) and align with marketing tactics so that we stay in tune with Welch's wholesome brand positioning. I welcome your ideas as to themes for this older adult audience. Thank you.
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  • Posted by NovaHammer on 6/3/2006 at 10:43 AM Member
    Randall, I understand your point re: bill-board connections but you experienced folks add a lot by including links that we can all learn from without bothering each of you one on one. Don't isolate us svp.

    It is also a learning site I believe, so holding all your cards close to your chest all the time tends shut down ideas for responses ... IMO.

    I appreciate those way out there answers along with the experienced ones.

    I agree it is a fine line between sharing and trolling.

    So hamric, no harm done. Hope to hear more from you all, as I tend to grow with every insight provided.

    Cheers.

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