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Topic: Student Questions

Publicity Budget?

Posted by Anonymous on 5/18/2004 at 7:10 PM ET 50 Points
What percentage should a company that avrages $300'000.00 per year sould disbourse towards a publicity budget?
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  • Posted by Blaine Wilkerson on 5/19/2004 at 1:35 AM Accepted
    Depends on how much is left after deducting cost of business.

    Also depends on how effective the PR has been in the past.

    If you want a general number...I'd say 6% of the net profits.

    Good Luck!
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